Marketing Manager

Get Staffed Online Recruitment; City Of London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A growing international charity NGO in London is seeking a Marketing Manager to oversee its marketing, communications, and digital presence. In this role, you will develop strategies to enhance donor engagement and fundraising impacts. The ideal candidate has over 5 years of marketing experience, with strong digital marketing skills, and a proven ability to lead campaigns. This position is crucial for maximizing visibility and community support.

Qualifications

• Minimum 5 years’ experience in marketing with at least 2 years in a management or leadership role.
• Proven track record in digital marketing, including PPC and SEO.
• Skilled in using analytics tools to inform strategy and optimize campaigns.

Responsibilities

• Lead all aspects of marketing, communications, and digital presence.
• Develop and execute marketing strategy to drive donor growth.
• Manage partnerships and innovation in fundraising campaigns.

Skills

Digital marketing expertise

Communication skills

Campaign management

Leadership experience

Data analytics skills

Tools

Google Analytics

Ads Manager

Job description

Marketing Manager

About Our Client

Our client is a small but growing international humanitarian charity NGO dedicated to supporting orphans, providing clean water, and delivering life-saving aid.

Registered in the UK and based in London, their work spans the Middle East, South Asia, and East Africa, where their passion and dedication to creating positive change drive everything they do. From emergency relief to long-term development, their projects provide the essentials of life - food, water, healthcare, and education - while bringing opportunity to vulnerable communities, tackling hunger, poverty, disease, and illiteracy.

Role Purpose

As Marketing Manager, you will lead and manage all aspects of our client\'s marketing, communications, and digital presence. You will be responsible for developing and executing a cohesive strategy that drives donor, sponsor, and partner growth, maximises fundraising impact, and strengthens NRF\'s visibility.

Key Responsibilities

• Department Leadership & Strategy
• Campaigns & Fundraising Communications
• Digital Marketing, Paid Advertising & Website Performance
• Content, Media & Creative Oversight
• Social Media Management (through the Social Media Officer)
• Data, Analytics & Optimisation
• Partnerships & Innovation

Core Skills & Experience

• Minimum 5 years\' experience in marketing, including at least 2 years in a management or leadership role, ideally within a charity, non-profit, or mission-driven organisation.
• Proven track record of leading marketing functions, ideally within a charity, nonprofit, or mission-driven organisation.
• Strong expertise in digital marketing, including PPC, SEO, paid social, and multi-channel campaign management.
• Demonstrated success in setting KPIs, analysing performance, and delivering measurable ROI.
• Skilled in using data and analytics tools (Google Analytics, Ads Manager, CRM) to inform strategy, optimise campaigns, and improve donor and sponsor journeys.
• Excellent copywriting, storytelling, and content development skills, with the ability to adapt messaging for diverse audiences.
• Experience in developing partnerships with sponsors, agencies, or corporate supporters.
• Confident in managing people, freelancers, and agencies to deliver high-quality creative and digital output.
• Strong relationship-building skills with experience engaging donors, sponsors, or external partners.
• Strong communication skills, both written and verbal.
• Strong IT skills, including familiarity with project management tools, apps, and emerging AI platforms that enhance marketing delivery.
• Ability to balance strategic oversight with hands-on delivery in a fast-paced environment.

Additional Skills & Knowledge

• Experience managing Google Ad Grants for Charities.
• Knowledge of donor behaviour, supporter engagement, and fundraising marketing.
• Familiarity with CRM and donor/sponsor management systems.
• Creative skills (design, video editing, or UX) to support content development.