Marketing Manager

Shirin Mahal Sweets & Bakers; City Of London; On-site; GBP 35,000 - 42,000; Full time

Job summary

A sweet and bakery company in the City of London seeks a Marketing Specialist to develop strategies to promote dessert products. Responsibilities include managing social media campaigns, liaising with management for promotions, and conducting customer satisfaction surveys. Ideal candidates have a Bachelor's degree in Marketing and at least 2 years of marketing experience in hospitality or food and beverage sectors. Salary ranges from £35,000 to £41,700 yearly.

Qualifications

• At least 2 years’ experience in marketing, preferably in the hospitality or food & beverage sector.
• Strong knowledge of social media marketing and consumer engagement in the dessert or café industry.

Responsibilities

• Develop and implement marketing strategies for dessert products.
• Liaise with senior management for seasonal product promotions.
• Monitor and analyze sales figures and advertising performance.

Skills

Social media marketing

Consumer engagement

Creativity

Data-driven decision-making

Communication

Education

Bachelor's degree in Marketing or Business Management

Job description

Key Duties and Responsibilities

• Develop and implement marketing strategies to promote dessert products across physical and online platforms.
• Liaise with senior management to plan seasonal product promotions and new dessert launches in line with customer trends and business objectives.
• Contribute to setting realistic sales targets and marketing budgets for each branch.
• Develop marketing plans to enhance brand visibility both locally and online.
• Conduct customer satisfaction surveys and gather feedback on product quality, presentation, and pricing.
• Analyze competitors in the dessert and café sector to identify market opportunities and customer preferences.
• Provide input on new flavours, packaging, and presentation ideas to attract target audiences.
• Design and manage promotional campaigns (digital, print, and in-store) to increase footfall and online orders.
• Oversee social media marketing (Instagram, TikTok, Facebook, Google) and manage collaborations with influencers and local events.
• Coordinate promotional offers and seasonal campaigns (e.g., Valentine’s specials, Eid promotions, summer desserts).
• Monitor and analyze sales figures, advertising performance, and customer engagement metrics.
• Prepare marketing performance reports and recommendations for management.
• Supervise marketing and design staff responsible for digital content, social media posts, and branding.
• Ensure consistent brand messaging and quality across all advertising platforms and materials.
• Build relationships with local suppliers, delivery platforms (UberEats, Deliveroo, JustEat), and community partners.
• Negotiate promotional collaborations and new business opportunities to expand the customer base.

Skills and Qualifications

Bachelor’s degree in Marketing, Business Management, or equivalent experience.

At least 2 years’ experience in marketing, preferably in the hospitality or food & beverage sector.

Strong knowledge of social media marketing and consumer engagement in the dessert or café industry.

Excellent communication, creativity, and data‑driven decision‑making skills.

Experience

Full‑time role.

Salary: £35,000 – £41,700 yearly.

About Shirin Mahal Sweets & Bakers

Shirin Mahal Sweets and Bakers Ltd, incorporated on 14 February 2023, is a specialist retail establishment offering an extensive and authentic range of traditional South Asian sweets, bakery items, and savory snacks.