Marketing Manager

Orbis Education and Care; Cardiff; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading education and care provider in the UK seeks an experienced Marketing Manager to drive its marketing strategy. In this role, you will craft and implement data-driven marketing initiatives that promote brand awareness and occupancy for services. The ideal candidate will have strong commercial awareness, proven experience in impactful marketing, and the ability to manage digital channels and campaigns effectively. This position offers the chance to shape a trusted brand and influence strategic decision-making within a fast-paced environment.

Qualifications

• Strong commercial awareness and an understanding of how marketing drives occupancy and growth.
• Proven experience delivering impactful marketing strategies and campaigns.
• Confidence managing digital channels and brand-led communications.
• The ability to influence stakeholders and gain buy-in at all levels.
• A creative, proactive approach with strong attention to detail.
• Experience working with agencies and managing multiple projects at pace.
• Resilience and adaptability in a fast-moving environment.

Responsibilities

• Developing and delivering a data-driven marketing strategy aligned to commercial objectives.
• Leading launch campaigns for new homes.
• Managing and optimising digital platforms including the website and social media.
• Overseeing the creation of high-quality marketing collateral.
• Identifying and delivering local and national campaigns.
• Tracking, analysing, and reporting on marketing performance and ROI.

Skills

Commercial awareness

Marketing strategy

Digital channel management

Stakeholder influence

Creativity

Attention to detail

Project management

Resilience

Job description

Are you a commercially minded Marketing Manager who wants to make a real impact? At Orbis Education and Care, we're looking for an experienced and creative marketing professional to lead our marketing strategy and help drive brand awareness, engagement, and occupancy across our services.

Reporting directly to the Commercial Director, you'll play a key strategic role in shaping how Orbis is seen in the care and education sector. This is an opportunity to combine creativity with commercial focus, ensuring every campaign and channel delivers measurable business results while protecting and enhancing the Orbis brand.

The Role

As Marketing Manager, you'll take ownership of end-to-end marketing activity, including:

• Developing and delivering a data-driven marketing strategy aligned to commercial objectives
• Leading launch campaigns for new homes, ensuring deadlines, budgets, and occupancy targets are met
• Managing and optimising digital platforms including the website, social media, and email marketing
• Overseeing the creation of high-quality marketing collateral such as brochures, signage, and digital assets
• Championing the Orbis brand and embedding our values into all communications and campaigns
• Identifying and delivering local and national campaigns that differentiate Orbis in a competitive market
• Tracking, analysing, and reporting on marketing performance and ROI to support continuous improvement

Working Relationships

You’ll work closely with the Commercial Director, senior leadership, and operational teams to ensure marketing activity supports wider business priorities. You’ll also build strong relationships with frontline teams to ensure campaigns resonate across the organisation. Externally, you’ll manage agencies, suppliers, and partners, acting as a brand ambassador for Orbis.

At Orbis Education and Care, marketing plays a vital role in supporting our mission to deliver high-quality care and education. You’ll have the opportunity to shape a strong, trusted brand, influence strategic decision‑making, and leave a lasting impact through innovation and creativity.

If you're ready to lead marketing activity that truly makes a difference, we'd love to hear from you.

Apply today and help shape the future of Orbis Education and Care.

Equal Opportunity Statement

At Orbis Education and Care we pride ourselves on our diverse workforce, and ensuring we have an inclusive environment for all our staff. We remain committed to ensuring our teams can bring their true selves to work without risk or fear of discrimination.

Privacy Statement

Orbis Education and Care is committed to protecting the privacy and security of your personal data. By applying, you understand that the personal data collected about you as part of our application and registration process will be used in accordance with our Applicant Privacy Notice. Full details on how we collect and process your data and your rights can be viewed here: (url removed)

Qualifications

• Strong commercial awareness and an understanding of how marketing drives occupancy and growth
• Proven experience delivering impactful marketing strategies and campaigns
• Confidence managing digital channels and brand-led communications
• The ability to influence stakeholders and gain buy‑in at all levels
• A creative, proactive approach with strong attention to detail
• Experience working with agencies and managing multiple projects at pace
• Resilience and adaptability in a fast-moving environment