Marketing Manager

Apprentify Ltd; Birmingham; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading technology distributor in the UK is seeking a proactive Marketing Manager to lead and execute strategic marketing initiatives. This role offers the opportunity to work on integrated marketing plans and drive vendor relationships, requiring strong B2B marketing experience and a passion for technology. The ideal candidate will have a proven background in digital marketing and event management, contributing significantly to the company's growth and brand evolution.

Qualifications

• Minimum 5 years of B2B marketing experience, ideally within technology distribution.
• Strong digital marketing skills including email, social media, and content marketing.
• Experience managing vendor relationships and coordinating joint campaigns.

Responsibilities

• Develop and implement integrated marketing plans aligned with business objectives.
• Lead digital initiatives including email marketing and social media.
• Create and oversee marketing materials including presentations and digital assets.

Skills

B2B marketing experience

Digital marketing skills

Vendor relationship management

Event planning and execution

Analytical mindset

Tools

Mailchimp

LinkedIn Marketing

Adobe Creative Suite

Job description

Overview

They are seeking a proactive and creative Marketing Manager to lead and execute strategic marketing initiatives across digital, vendor, and channel-focused campaigns. This is a pivotal role within a business undergoing exciting transformation, where marketing is central to growth and brand evolution. You\'ll work closely with internal teams, vendors, and partners to deliver high-impact campaigns, engaging events, and compelling content that drives awareness, engagement, and commercial success. This is an ideal opportunity for someone with strong B2B marketing experience, a passion for technology, and the ambition to shape the future of a growing business.

Responsibilities

• Develop and implement integrated marketing plans aligned with business objectives.
• Analyse market trends and campaign performance to inform future strategy.
• Lead digital initiatives including email marketing, social media, and website optimisation.
• Manage content creation and ensure SEO best practices are applied.
• Build strong relationships with strategic vendors to deliver co-branded campaigns.
• Coordinate joint marketing activities and leverage vendor resources.
• Plan and execute customer-facing events, webinars, and hospitality initiatives.
• Manage logistics, communications, and post-event follow-up.
• Create and oversee marketing materials including presentations, case studies, and digital assets.
• Ensure brand consistency and alignment with strategic messaging.
• Design and deliver sales incentive programs to drive engagement and performance.
• Monitor effectiveness and adjust strategies to maximise impact.
• Maintain a comprehensive marketing calendar and ensure timely execution.
• Track campaign ROI and prepare performance reports for leadership.

Qualifications

• Minimum 5 years of B2B marketing experience, ideally within technology distribution or a related sector.
• Strong digital marketing skills including email, social media, and content marketing.
• Experience managing vendor relationships and coordinating joint campaigns.
• Proven success in planning and executing events and hospitality initiatives.
• Excellent communication and interpersonal skills.
• Strong analytical mindset with the ability to interpret data and make informed decisions.
• Commercial awareness and budget management experience.
• Familiarity with marketing platforms (e.g., Mailchimp, Rocketseed, LinkedIn Marketing).
• Desirable: Graphic design skills (Adobe Creative Suite - Illustrator, InDesign, Photoshop).

About the client

Our client is a leading technology distributor and solutions provider, supporting the IT channel with innovative technology products, professional services, and technical expertise. With a strong vendor portfolio and logistics capability, they help their partners deliver exceptional value to their customers.