Marketing Lead - Financial Services

PA Consulting; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading consulting firm in Greater London seeks a Senior Marketing Manager for its Financial Services sector. This pivotal role involves developing integrated marketing strategies and executing B2B campaigns across various channels. The ideal candidate should have at least 5 years of experience and a strong background in digital marketing and content development. Join a dynamic team to drive marketing efforts and enhance client relationships in a purpose-driven environment.

Benefits

Health and lifestyle perks with private healthcare

25 days annual leave plus additional days

Generous company pension scheme

Community and charity initiatives

Annual performance-based bonus

PA share ownership

Tax efficient benefits

Qualifications

• Minimum 5 years’ experience leading B2B marketing campaigns.
• Versatile marketer comfortable with strategic planning and execution.
• Self-starter with ability to manage multiple projects and deadlines.
• Team-player able to build strong working relationships.
• Positive attitude and appetite to learn.

Responsibilities

• Identify marketing opportunities and develop integrated campaigns.
• Execute marketing campaigns across various channels.
• Work with experts to develop and package content.
• Ensure all marketing activities promote the PA brand.
• Maintain accurate budgeting and reporting.
• Capture and track client contact information.

Skills

B2B marketing campaign leadership

Digital and social media expertise

Content and thought leadership development

Client relationship management

Team collaboration

Attention to detail

Job description

Company Overview

We believe in the power of ingenuity to build a positive human future. As strategies, technologies, and innovation collide, we create opportunity from complexity.

Our teams of interdisciplinary experts combine innovative thinking and breakthrough technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results.

We are over 4,000 strategists, innovators, designers, consultants, digital experts, scientists, engineers, and technologists. And we have deep expertise in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport.

Our teams operate globally from offices across the UK, Ireland, US, Nordics, and Netherlands.

PA. Bringing Ingenuity to Life.

Job Description

This is a permanent opportunity for an experienced senior marketing manager to lead marketing for our Financial Services sector – one of PA’s most dynamic and strategically important areas.

Financial Services sit at the heart of how people live, work, and plan for the future – underpinning everything from access to banking and insurance to long‑term financial wellbeing. At PA Consulting, we see the sector as a critical force for trust, resilience, and societal progress – empowering our clients to innovate responsibly, navigate complex regulation, and unlock the full potential of technology. Our work spans banking, insurance, and wealth and asset management, helping clients build safer financial systems, strengthen customer relationships, modernise operating models, and harness data and AI to create sustainable, transparent, and future‑ready services.

We’re looking for a curious, resilient team player with strong commercial acumen and a passion for delivering results in a purpose‑driven, professional services environment. You’ll bring excellent influencing skills and a proven ability to navigate complex stakeholder networks and build alignment across diverse teams.

You’ll join a high‑performing marketing team that delivers award‑winning campaigns to grow our brand, strengthen client relationships, and drive revenue growth. You’ll lead marketing activity across the sector, working with specialists in PR, thought leadership, digital, and our in‑house creative studio.

Drawing on the insights from our experts and best‑practice campaigning, you’ll shape and deliver an ambitious, inspiring marketing strategy that supports PA’s mission to create a positive human future.

Responsibilities

• Strategy and planning – identify marketing opportunities and sector insights to develop integrated marketing campaigns which raise the profile of the PA brand, position us as the go‑to partner for end‑to‑end innovation and generate demand for our services.
• Integrated marketing campaigns – execute integrated marketing campaigns across virtual and physical events, website, PR, social media channels, advertising, sales collateral, demonstrations, awards, associations, etc.
• Thought leadership development – work with subject matter experts to evolve and package our content so that they can be communicated effectively in target accounts and the general market.
• Brand management – ensure that all marketing activities promote and develop the PA brand, proactively acting as ambassador for PA’s purpose and brand.
• Marketing operational management – maintain accurate and timely budgeting and KPI reporting at sector, geographic and global marketing levels.
• Client relationship management – capture and track client contact information and grow the contact database. Build and deliver specific account activity and issue‑led programmes.
• Global marketing – participation and leadership of wider marketing initiatives as required and from time to time.

Hybrid Working

Hybrid working – our approach is to be in the office or on client site a minimum of 2 days per week. However, the actual time you spend and where you spend it will vary by role or assignment.

Qualifications

• Minimum 5 years’ experience leading B2B marketing campaigns including digital and social media, thought leadership and content, event delivery, email marketing, account‑based marketing, etc.
• A versatile marketer comfortable with both strategic planning and hands‑on execution.
• Self‑starter with ability to manage multiple projects and deadlines.
• Team‑player able to successfully build strong working relationships across all levels of the business.
• Positive attitude, appetite to learn and focus on strong teamwork.
• Excellent attention to detail and written communication.
• Ability to work independently and proactively engage with key stakeholders on progress and objectives.
• Professional services background preferable but not essential.
• Knowledge of the Financial Services sector is an advantage.

Apply Today

Apply today by completing our online application

Please be aware that some of our UK roles at PA Consulting require a UK security clearance.

All PA people are required to undergo background checks and to achieve the Baseline Personnel Security Standard however, some UK roles also require higher levels of National Security Vetting, where applicants must have at least 5 years of continuous residency in the UK.

We therefore ask that you only apply if you meet the residency requirements (i.e. you are a British citizen or have been resident in the UK for the past 5 years), as this is the prerequisite for a security clearance. If you’re unsure about your eligibility, we encourage you to review the UK Government’s guidance on security vetting before applying.

Additional Information

Life At PA encompasses our peoples’ experience at PA. It's about how we enrich peoples’ working lives by giving them access to unique people and growth opportunities and purpose‑led meaningful work.

Our purpose guides how we work with our clients and our teams, and support our communities, to deliver insight and impact, solving the world’s most complex challenges. We’re focused on building a workplace that values human difference and diverse mindsets, and a culture of inclusion and equality that unlocks the potential in our people so everyone can be their best self.

Find out more about Life at PA here.

We are dedicated to supporting the physical, emotional, social and financial well‑being of our people. Check out some of our extensive benefits:

• Health and lifestyle perks accompanying private healthcare
• 25 days annual leave (plus a bonus half day on Christmas Eve) with the opportunity to buy 5 additional days
• Generous company pension scheme
• Opportunity to get involved with community and charity‑based initiatives
• Annual performance‑based bonus
• PA share ownership
• Tax efficient benefits (cycle to work, give as you earn)

Equality and Diversity

We’re committed to advancing equality. We recruit, retain, reward and develop our people based solely on their abilities and contributions and without reference to their age, background, disability, genetic information, parental or family status, religion or belief, race, ethnicity, nationality, sex, sexual orientation, gender identity (or expression), political belief, veteran status, or any other range of human difference brought about by identity and experience. We welcome applications from under‑represented groups.

Adjustments or Accommodations

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us on [e-mail]