Marketing Lead DACH

CM recruitment; Greater London; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A global online travel business is seeking a DACH Marketing Lead to spearhead marketing efforts aimed at DACH travelers. The successful candidate will build demand through targeted campaigns, manage social media strategy, and optimize performance using data analytics. Applicants should possess strong digital marketing skills, cultural awareness, and ideally experience in the travel or hospitality sectors. The role offers a competitive package and a hybrid work environment from London or Barcelona.

Qualifications

• Alignment with company culture and values.
• Strong cultural awareness with engagement skills.
• Generalist marketing background with digital skills.
• Experience in travel, leisure, or hospitality sectors desired.
• Flexibility for coordinating global discussions.

Responsibilities

• Build demand generation across key channels.
• Convert interest into bookings using data analytics.
• Oversee social media strategy and influencer partnerships.
• Manage DACH affiliate marketing program.
• Align campaigns with DACH consumer behavior.
• Collaborate with product teams on DACH demand.

Skills

Digital marketing

Demand generation

Social media

Strategic partnerships

Cultural awareness

Flexibility in communication

Job description

DACH Marketing Lead, Online Travel, London or Barcelona / Hybrid.

A superb opportunity to join this global, online travel business where you will be responsible for spearheading their DACH marketing efforts, building demand and raising the companies profile with DACH travellers.

The role will be generalist, albeit with a focus on demand generation, targeted campaigns, affiliates, social media, influencers and strategic partnerships.

Marketing Lead Responsibilities

• Building demand generation across key channels
• Implement strategies to convert interest into bookings, utilising data to optimise channel performance and campaigns.
• Overseeing the social media strategy, spearheading influencer partnerships and media partners to enhance brand presence.
• Create and manage the DACH affiliate marketing program
• Championing the organisations values and brand identify in all marketing efforts whilst ensuring campaigns resonate with the DACH audiences consumer behaviour, lifestyle and mentality.
• Utilise data analytics to track and monitor the effectiveness of campaigns and channel performance.
• Work closely with product teams to ensure they meet DACH demand for specific travel experiences.

Marketing Lead Skills Required

• An alignment in company culture and values is key, we are seeking a tenacious, hard working individual with a growth mindset. Someone who thrives being autonomous and has the ambition to build something great.
• A strong cultural awareness with an ability to engage with individuals from diverse backgrounds and nationalities.
• A generalist marketing background with excellent knowledge of digital marketing, demand generation, affiliates, social media, influencers and strategic partnerships.
• Experience in the travel, leisure or hospitality sectors desirable but similar industry experience will also be considered.
• Flexibility to accommodate calls with global colleagues and partners in different time zones which are likely to fall outside the usual 9-5 at times.

Marketing Lead Additional Details

• A competitive package will be tailored to the individual as it's all about finding the right person for this key role!
• We are ideally looking for this person to be based in Barcelona or London and will be hybrid out of either regional office (3-4 days a week)