Marketing Lead (AI Systems)

Checkatrade; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading home improvement marketplace is seeking a Marketing Lead (AI Systems) to design and implement scalable AI-driven marketing solutions. The role involves collaborating deeply with diverse teams to enhance marketing efficacy. Ideal candidates will have hands-on experience with AI tools and a strong grasp of marketing strategies. Competitive salary and myriad employee benefits offered, including health support and flexible holiday options.

Benefits

Competitive salary + annual bonus

Health, wellbeing and learning support

Gym membership

Special day leave

Buy & sell holiday scheme

1 week’s paid charity leave

Qualifications

• Experience with prompt design, workflows, and content generation.
• Ability to spot patterns and create templates for scale.
• Experience across SEO, landing pages, and social.

Responsibilities

• Design systems that scale using AI agents for marketing.
• Build and refine prompts and workflows.
• Run experiments for testing effectiveness.

Skills

Hands-on experience with AI and automation tools

A systems mindset

Good grasp of marketing execution

An eye for quality and consistency

A collaborative, proactive way of working

Job description

Join us as Marketing Lead (AI Systems)

Want to do work that really matters? At Checkatrade, we’re building the UK’s go-to home improvement marketplace. Every day, we help millions of homeowners find the right tradesperson for the job - fast, fair, and without the faff.

As our new Marketing Lead (AI Systems), you’ll help make that happen by building the system that powers how we grow; not by hand, but by AI. Your job? Design and run the engine behind our non-paid marketing: from SEO and landing pages to social, partnerships and beyond. You’ll build the agent-powered systems that do the heavy lifting, freeing us up to experiment more, execute faster, and learn quicker.

Forget long lists. Here’s what you’ll actually spend your time on:

• Designing systems that scale, using AI agents to handle high-volume, repetitive marketing work across channels

• Building and refining prompts, rules and workflows that keep outputs fast, smart, and brand-compliant

• Running constant experiments to test what works for different trade types, channels, and regions

• Collaborating with Product Marketing, Content, Design, UX and Data teams to translate strategy into action

• Owning outcomes, from brief to live. No bottlenecks, no waiting around; you’re the system behind the system

It’s not about ticking every box. It’s about turning up curious, ready to crack on. You’ll do well here if you bring:

• Hands‑on experience with AI and automation tools: especially prompt design, workflows and content generation

• A systems mindset: you spot patterns, create templates, and solve once for scale

• Good grasp of marketing execution across SEO, landing pages, social and content

• An eye for quality and consistency, even when scaling up output

• A collaborative, proactive way of working: you lead with clarity and build things that last

We believe great work deserves great rewards. Here’s just a taste:

• Competitive salary + annual bonus

• Health, wellbeing and learning support

• Gym membership, Smart Tech Scheme and Cycle Scheme

• Birthday or ‘special day’ leave

• Buy & sell holiday scheme

• 1 week’s paid charity leave — and much more!

How we’ll get to know each other:

• Screening call with one of our Talent Acquisition Partners

• 1st stage interview with our Hiring Manager

• 2nd stage with a panel focused on systems thinking, marketing judgement and AI capability

• Final step: a live working session where you design a simple agent-powered workflow and showcase it

Need adjustments for the interview process? Just let your TA Partner know.

If this sounds like your kind of challenge, we’d love to hear from you — even if you don’t tick every box.

About us

We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business.

We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.