Marketing Insights Lead — Hybrid, Impactful Strategy

LEGO Gruppe; Greater London; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading global toy manufacturer is seeking an Insights Lead to join their Retail Experiences & Marketing team. This role focuses on driving marketing insights and effectiveness, ensuring collaboration with data science and marketing teams for impactful strategy development. Candidates must have experience in marketing insights with strong analytical skills. The position offers a hybrid work policy and promotes a culture of inclusion and children's rights.

Benefits

Family Care Leave

Life and disability insurance

Wellbeing resources

Generous colleague discount

Bonus scheme

Qualifications

• Proven experience in marketing insights or effectiveness roles.
• Strong understanding of MMM, MTA, experimentation, incrementality testing.
• Ability to simplify complex data into actionable recommendations.

Responsibilities

• Drive marketing insights agenda as the main contact for LEGO Retail Marketing.
• Collaborate with Data Science and MMM teams to share learnings.
• Deliver measurement frameworks and support key campaigns.

Skills

Marketing insights

Data analysis

Presentation skills

Research design

Job description

A leading global toy manufacturer is seeking an Insights Lead to join their Retail Experiences & Marketing team. This role focuses on driving marketing insights and effectiveness, ensuring collaboration with data science and marketing teams for impactful strategy development. Candidates must have experience in marketing insights with strong analytical skills. The position offers a hybrid work policy and promotes a culture of inclusion and children's rights.