Marketing Executive - Skills

Serco Limited; Metropolitan Borough of Solihull; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A leading service provider is looking for a Skills Marketing Executive in the Solihull area. In this role, you will plan and deliver multi-channel marketing campaigns aimed at driving engagement and generating sales leads. Candidates should have experience in digital campaign management and content creation, alongside strong organizational skills. This position offers a hybrid working model, competitive salary, and numerous benefits like generous holidays and personal development opportunities.

Benefits

25 days holidays plus bank holidays

Contributory pension scheme up to 6%

Wide range of learning opportunities

Health and wellbeing support

Retail discounts

Employee networks for support

Paid volunteering day annually

Qualifications

• Experience managing digital campaigns with reporting and analysis.
• Proven marketing experience with strong copywriting skills.
• Confidence in engaging with various stakeholders.
• Excellent attention to detail in managing tasks.

Responsibilities

• Plan and execute multi-channel marketing campaigns.
• Create high-quality promotional materials and messaging.
• Support sales leads through targeted marketing activities.
• Manage event planning and execution.
• Analyze campaign performance and insights.

Skills

Digital campaign management

Content creation

Communication

Organizational skills

Google Analytics

Adobe Creative Suite

Tools

Email platforms

Social media

PPC campaign management

Websites

Job description

Hybrid working - Solihull

£35,000-£40,000 per annum, depending on experience

Full-time, 37.5 hours per week

Ready to make an impact?

As a Skills Marketing Executive in our Citizen Services team, you'll help shape and deliver impactful marketing and communications that drive awareness, engagement and sales leads for our Skills team. Your work will directly support business growth through well-planned, multi‑channel campaigns that reach the right audiences at the right time and drive engagement.

You'll partner closely with the Senior Marketing Manager for Citizen Services and colleagues across Serco to bring campaigns, events and communications to life.

You'll be entrusted to:

• Plan and deliver multi‑channel marketing campaigns using email, social media, PPC campaigns, websites and face to face activity

• Create high‑quality marketing content and copy, including promotional materials, presentations and campaign messaging, with strong attention to detail

• Support sales lead and demand generation activity through targeted marketing and communications campaigns and demonstrate the impact

• Arrange and support events, working in closely with external commercial teams including planning, promotion, on‑the‑day delivery and follow‑up activity

• Manage campaign reporting by analysing data and performance, sharing insights to support continuous improvement

• Work collaboratively with colleagues across Serco to deliver public relations activity and ensure all communications align with brand guidelines

Does this sound like you?

You'll be a great fit for this role if you have

• Experience of digital campaign management, including lead generation, reporting and performance analysis

• Proven experience in a marketing-related role, with ability to create high quality content for use on multiple channels with copywriting as a core strength

• Confidence in communicating with people at all levels, both internally and externally

• Strong organisational skills, with excellent attention to detail and the ability to manage multiple priorities

• Hands‑on experience using digital tools, including email platforms, social media, PPC campaign management and websites to run and monitor campaigns

• Experience in customer journey mapping and good knowledge of Google Analytics and Tag Manager

• Experience using design software such as Adobe Creative Suite to produce marketing materials and presentations is desirable. You'll also be comfortable preparing presentations and using data to inform decisions and suggest campaign improvements.

Discover all you need to keep growing

Here you'll be part of a highly supportive culture with leaders you can count on to help you achieve your goals. From mentoring and training to our focus on internal progression, we're proud to offer clear development opportunities - and the support and tools to help you seize them.

Because this is a place for you

Our people are integral to everything we do. That's why our benefits are designed to put you first:

• Holidays: 25 days plus bank holidays
• Pension: Up to 6% contributory pension scheme
• Training and development: A wide range of learning opportunities with over 1,100 internal courses available, funding for qualifications and apprenticeships, mentoring opportunities, and a focus on internal progression.
• Health and wellbeing: 24/7 Employee Assistance Programme, Bupa Anytime HealthLine, wellbeing app, Simplyhealth cash plans to claim back money towards healthcare costs, 30% off at Serco‑managed leisure centres.
• Discounts: Save across around 1,000 retailers, from food and clothing to days out, entertainment and travel.
• Employee networks: Dedicated networks where colleagues can come together to find support, share challenges, discuss ideas, network and be part of a community.
• Charity: Support a charity or organisation with a paid volunteering day each year. You can also choose to donate to your favourite charity tax‑free, through our Payroll Giving Scheme.