Marketing Executive, Adult Trade, Embla

Bonnier Books; Camden Town; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading publishing company in the UK is seeking a creative Marketing Executive to join their Adult Trade division. This role involves developing multi-channel marketing campaigns, managing social media, and working closely with influencers and the sales team. The ideal candidate has experience in direct-to-consumer marketing and a strong passion for digital advertising and content creation, thriving in a fast-paced environment.

Qualifications

• Passion for learning digital advertising and content creation.
• Experience in direct-to-consumer marketing.
• Thrives in a fast-paced environment as a team player.

Responsibilities

• Develop and execute multi-channel marketing campaigns.
• Contribute to the strategy of direct-to-consumer and influencer marketing.
• Manage social media channels including Facebook and Instagram.
• Create engaging content tailored to readers.
• Build relationships with influencers and bloggers.
• Analyse campaign performance using data-driven insights.
• Support digital price promotions and marketing campaigns.

Skills

Digital advertising skills

Content creation

Social media management

Communication skills

Organisational skills

Job description

Overview

You'll be working on our commercial fiction, with a focus on romance, historical and women's fiction. In this role, you will work alongside our team to plan and execute campaigns for our titles and grow our online communities.

Responsibilities

• Develop and execute multi-channel marketing campaigns for your titles that maximise reach, drive sales and revenue, including setting up and managing social advertising and digital campaigns
• Actively contribute to the strategy and growth of our direct-to-consumer and influencer marketing channels, helping to grow them through social channel and newsletter management
• Manage Embla's social media, including Facebook, TikTok and Instagram looking at further opportunity channels
• Create engaging multi-platform content in line with consumer insights and trends tailored to different readers
• Build relationships with influencers, bloggers, bookstagrammers and booktokers
• Analyse campaign performance and use data-driven insights to make informed decisions and optimise future marketing efforts
• Work closely with the team to maximise digital price promotions (Kindle deals)
• Support the Head of Digital Marketing on series author and brand marketing campaigns to ensure they are best in class
• Actively participating in Embla's acquisition discussions
• Assist with administrative duties including design, mailings, assisting with invoicing processing and attending events and shoots
• Support a culture of collaboration and transparency, as well as deliver best-in-class author care, working closely with the sales, editorial and audio teams

Qualifications and experience

• Youll have a passion for learning and honing your digital advertising skills and a love of content creation and social media trends.
• Youll have demonstrable experience in direct-to-consumer marketing, and be passionate about bringing creative marketing campaigns to life.
• We're looking for a marketer who is able to thrive in a fast-paced environment as a team player, with strong communication and organisation skills.

Company / About Embla

Bonnier Books UK is looking for a creative Marketing Executive to join the Adult Trade division working for our digital-first imprint, Embla. In its fourth year of publishing, Embla is already home to a number of globally bestselling authors, generating significant revenue and presenting lots of opportunities for further growth. We were shortlisted for Imprint of the Year at the British Book Awards 2025 for our innovative approach, steep growth and dedication to author care.