Marketing Executive

Carnival UK (P&O Cruises & Cunard); Southampton; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading global travel company is seeking a Marketing Executive to drive brand awareness across the UK and Ireland. You will collaborate with teams to execute creative campaigns, optimize performance, and ensure brand consistency. The ideal candidate will have experience in email marketing, creative brief development, and project management, while a marketing degree is desirable. This is a full-time permanent position with hybrid working options available, offering a diverse and enriching workplace environment.

Benefits

Employee Discounted Cruising

Minimum 25 days leave

Recognition scheme with prizes

Employee Assistance and Wellbeing programmes

Life Assurance

Contributory Pension scheme

Qualifications

• Experience in planning, building, and deploying email campaigns.
• Proven track record in crafting creative briefs and executing market strategies.
• Strong project management skills to keep initiatives on track.

Responsibilities

• Lead digital and print marketing campaigns for brand impact.
• Create compelling briefs and content for various marketing channels.
• Collaborate with global teams for tailored collateral in UK markets.
• Drive direct marketing campaigns targeting UK audiences.
• Analyze performance metrics to improve marketing strategies.

Skills

Email campaign planning

Creative brief development

Project management

HTML experience

Paid media planning

Using Asana or similar tools

Creative marketing mindset

Education

Marketing degree or equivalent

Job description

Job Description

Role Overview

Join Us in Creating Unforgettable Travel Experiences!

Ready to make your mark in the world of travel marketing? This is your chance to play a pivotal role in driving growth and building brand awareness for Holland America Line across the UK and Irish markets.

As Marketing Executive, you’ll work hand‑in‑hand with our Senior Marketing Manager to bring bold, creative campaigns to life—across both B2C and B2B audiences via digital and print channels. From crafting impactful consumer and trade events to shaping compelling marketing strategies, you’ll be at the heart of initiatives that inspire and engage.

You’ll collaborate with passionate sales, marketing, and commercial teams worldwide to deliver our UK strategy, achieve ambitious growth targets, and strengthen brand recognition—all while keeping our loyal customers at the centre of everything we do.

What You’ll Be Doing

• Lead bold, 360° campaigns across digital and print channels, partnering with top‑tier media to ensure every initiative delivers maximum impact for the brand.
• Shape creative direction by crafting compelling briefs, curating standout content, and ensuring brand consistency across all touchpoints.
• Collaborate globally with our US creative team and UK designers to produce eye‑catching collateral tailored for the UK & Ireland markets—acting as a true brand guardian.
• Drive engagement and results through targeted direct marketing campaigns that connect with our UK audience and deliver measurable commercial success.
• Analyse and optimise performance, using data‑driven insights to refine strategies and embrace a test‑and‑learn approach for continuous improvement.
• Inspire and align the wider Holland America team, sharing updates on consumer‑led marketing activity to keep everyone motivated and focused on making an impact.

This role is positioned at CUK10 level within our organisation and is available on a full‑time, permanent basis. We offer hybrid work including up to two days from home.

What You'll Bring

• Experience of planning, building and deploying Email campaigns.
• Proven experience in crafting creative briefs and executing go‑to‑market strategies.
• Strong project management capabilities to keep fast‑paced initiatives on track.
• HTML experience desirable.
• Solid understanding of paid media planning and execution.
• Knowledge of Asana or similar project management tools (preferred).
• Marketing degree or equivalent is desirable.
• A passionate marketing mindset with fresh, creative ideas.

About You: The Ideal Candidate

• Strong organisational skills – You can plan and prioritise effectively to keep projects on track.
• Creative thinking – You enjoy crafting content and ideas that capture attention.
• Proactive attitude – You’re ready to take ownership of tasks and learn quickly.
• Ability to multitask – You can manage multiple priorities while staying focused on results.
• Great communication skills – You work well with others and build positive relationships across teams.

This is your opportunity to develop your skills, contribute to exciting campaigns, and make a real impact in a supportive team environment.

Application Guidance

Diversity is our strength, and we encourage applications from those with varied experiences, whether you meet every listed requirement or not. If you’re passionate about our guests and looking for an opportunity to grow, we’d love to hear from you.

Why Join Us?

Working with us means more than just a role in guest experience. It’s about being part of a team that values well‑being and personal growth.

Read our employee experience guide to learn more about life as a Carnival UK colleague.

CUK‑employee‑experience‑guide‑July‑2025.pdf

Benefits

• Employee Discounted Cruising plus Friends and Family offers
• Minimum 25 days leave, bank holiday allowance and holiday trading scheme
• Recognition scheme with prizes and awards
• Regular office events including live entertainment, lifestyle events and charity partner fundraisers
• Extensive learning and development opportunities
• Employee‑led networks
• Employee Assistance and Wellbeing programmes
• Company paid Health Cash Plan and health assessment
• In‑house Occupational Health help and access to digital GP
• Life Assurance
• Parental and adoption leave
• Employee Shares Plan
• Electric Car and Cycle to Work schemes
• Onsite restaurant offering range of healthy cooked and grab‑and‑go meals
• Discounted retail and leisure via discounts portal
• Contributory Defined Contribution Pension scheme
• A friendly welcome with help settling in

Due to the popularity of our roles and our commitment to finding the best talent, we might close applications earlier than advertised. Don’t miss out on this opportunity to become part of a team dedicated to creating unforgettable holiday happiness. Apply today to start your journey with us.

Recruitment Journey

For more information on your recruitment journey, please visit https://bit.ly/CUKCandidateJourney.

#Job Functions: Marketing; Strategy / Planning;

About Us

Holidays are one of life’s greatest pleasures. Having the chance to relax, escape and explore is a magical thing. And there is no better holiday than a cruise.

No one knows cruising like Carnival UK, where talented people from across the globe come together to create unforgettable holiday happiness. As part of the world’s largest holiday travel and leisure company, we take enormous pride in bringing to life two of the most iconic brands from Britain’s rich seafaring heritage, P&O Cruises and Cunard. Collectively they have been delivering unbridled joy, boundless adventure and lifelong memories to millions of people for over 350 years. And in a multi‑million pound global holiday market, where cruising has barely scratched the surface, we have the opportunity to do that for many, many more people.

Our diverse yet tight knit teams share high standards, heartfelt values and passion for our purpose. Our Culture Essentials describe the expectations we have for ourselves and of each other, in building a culture that supports safe, sustainable, compliant operations and celebrates diversity, equity and inclusion.

It’s through the successful delivery of these extraordinary travel experiences for our target markets and our distinctive culture, that we hope to become Travel’s Employer of Choice.