Marketing Executive

EF Recruitment; Farnborough; On-site; GBP 60,000 - 80,000; Full time

Job summary

A family-run horticulture retail business in Farnborough is seeking a CRM & Campaign Executive. In this role, you will lead the CRM strategy to enhance customer engagement, drive repeat visits, and optimize member journeys. You will work closely with the marketing, buying, IT, and operations teams. The ideal candidate has proven CRM experience, analytical skills, and strong communication abilities. This position offers the chance to significantly impact customer interactions and support business growth.

Qualifications

• Proven CRM experience, preferably in retail.
• Strong analytical skills with attention to detail.
• Excellent written and verbal communication abilities.

Responsibilities

• Lead the CRM strategy to recruit new members and drive repeat visits.
• Build detailed customer profiles and segmentations using data.
• Collaborate with teams to deliver email campaigns.

Skills

CRM experience

Analytical skills

Communication skills

Campaign management

Education

Degree in marketing or business

Job description

Our client is a family run business within the horticulture retail sector. They are now

seeking a CRM & Campaign Executive to help increase customer engagement.

Working closely with Marketing, Buying, IT and Operations, you’ll lead and implement CRM and member communication strategy, and drive the delivery of selected seasonal campaigns and events.

Responsibilities

• Lead the CRM strategy to recruit new members, drive repeat visits and increase average spend.
• Build detailed customer profiles and segmentations using insight and data.
• Optimise member journeys in partnership with loyalty and EPOS agencies.
• Own the promotional calendar, supporting loyalty and trading activity
• Collaborate with the Senior Marketing Executive to deliver email campaigns for members and non-members.
• Ensure all content is relevant, timely and on-brand.
• Work with the CRM agency to analyse performance and identify trends.
• Run member and non-member surveys and translate insights into recommendations.
• Maintain guidelines and approve assets for emails, digital and POS.
• Oversee updates to websites and social channels.

Experience

• Degree in marketing or business preferred.
• Proven CRM experience essential, in retail is preferable.
• Highly analytical with strong attention to detail and confident using data.
• Excellent written and verbal communication.
• Strong campaign ...