Marketing Communications Lead - Luxury Audio

Harman; Hartford; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global audio technology company is seeking a Marcom Lead in the UK to spearhead EMEA marketing communication strategies for luxury audio brands. The ideal candidate will have a degree in Business Administration or Marketing and at least 5 years of relevant experience. Responsibilities include overseeing the marketing plan, developing communication strategies, and managing trade shows. This position promotes a flexible work culture and offers various professional development opportunities.

Benefits

Career development opportunities

Flexible work schedule

Employee discounts on audio products

Qualifications

• 5+ years of marketing experience in an international environment.
• Ability to effectively represent the marketing function.

Responsibilities

• Manage the marketing communication plan for Luxury Audio EMEA.
• Develop the Luxury Audio communication strategy.
• Organize trade shows and represent company at events.

Skills

Marketing communication experience

Commercial awareness

Fluency in English

Education

Business Administration or Marketing Degree

Job description

We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and ARCAM. Unite your passion for audio innovation with high-tech product development. Create pitch-perfect, cutting-edge technology that elevates the listening experience. This position is within HARMAN's EMEA Lifestyle HMM Division, based in the UK.

The Marcom Lead is responsible for the EMEA marketing communication strategy & programs for the whole Luxury audio category. Together with the (Sr.) Product Marketing Manager, you will create all the strategic marketing communication landscape for all new product introductions and give the communication direction for all the brands in the Luxury category (in collaboration with the Sales Director Luxury Audio).

The Marcom Lead plans and executes a wide range of marketing tools based on the yearly marketing and business plan. You will work closely with the Global Luxury Audio BU and local Marketing/Sales Managers to understand the regional and local business and marketing objectives for the category in order to translate this into integrated communication launch plans, marketing communication plans and tools to drive sales and brand building activities.

Responsibilities:

• Support the trade marketing manager in briefing for new display solutions and providing the artwork and graphic assets needed for POS for Luxury Audio.
• Own and manage the marketing communication plan to launch NPI's in the most effective way for Luxury Audio EMEA.
• Product Marketing: Has a clear understanding of the business parameters like pricing and distribution strategy to support with right communication approach and tools for all Luxury Audio brands.
• Develop the Luxury Audio communication strategy sometimes in partnership with external agencies for all market segments and product/category groups.
• Improve relevant work processes (for example the streamlining of marketing communication material development, regular benchmarking etc.).
• Localization of creative assets. The Marcom Lead drives the list of assets needed for launch in EMEA.
• Organize Luxury Audio trade shows and represent Harman during events.
• Website management.
• Budget management.

Requirements:

• Business Administration or Marketing Degree.
• At least 5 years of marketing (communication) experience in an international environment.
• Ability to work effectively in a commercial environment, representing the marketing function.
• Fluency in English.

What We Offer:

• An inclusive and diverse work environment that fosters and encourages career development opportunities.
• Flexible work schedule with a culture encouraging a positive work-life balance.
• On-site opportunities to focus on personal well-being and development provided by our Wellness Committee, Volunteer Committee, and Harman Women's Network.
• Professional development opportunities through HARMAN University's business and leadership academies and extensive course catalog.
• The opportunity to work on complex problems and continuous improvement initiatives.
• Access to employee discounts on world-class HARMAN audio products including JBL and Harman/Kardon.