Marketing Co-Founder

inicio careers; United Kingdom; Hybrid; GBP 150,000 - 200,000; Part time

Job summary

A mission-driven startup is seeking a Marketing Co-Founder to shape its marketing strategies and drive user acquisition. The ideal candidate has experience in a startup environment, brings creative yet rigorous thinking, and thrives with autonomy. The role offers meaningful equity and the opportunity to make a real-world impact as part of a small, ambitious team. Part-time initially is acceptable with a strong commitment to the role.

Benefits

Meaningful equity

Full ownership of marketing strategy

Opportunity to shape product with real impact

Qualifications

• Experience in growth or marketing within a startup environment.
• Strong leadership and autonomy in work.
• Ability to build strategies from the ground up.

Responsibilities

• Shape and execute marketing and growth strategies.
• Build brand awareness and drive customer acquisition.
• Own positioning, messaging, and brand storytelling.

Skills

Growth marketing

Content creation

Social media management

Creative thinking

Strategic vision

Job description

We’ve spent the last year building inicio - a mission-driven startup helping young people know where to start with their career, and professionals to know where to look when they want a change. Our small team is seeking a partner who can help us reach, engage and grow our user base. If you’re excited by early‑stage building, meaningful impact and long‑term ownership, this could be for you.

Role Description

The Marketing Co-Founder will play a pivotal role in shaping and executing the company's marketing and growth strategies, building brand awareness, and driving customer acquisition. You will own the vision, strategy, and execution for how we reach users and partners. Responsibilities include ownership of our positioning and messaging, content and brand storytelling, expanding our marketing approach and social media management. The role requires a combination of leadership skills, strategic vision and a hands‑on, motivated and dedicated approach to achieving company goals.

Who you are

• You’ve led growth/marketing/content in a startup, fast‑paced environment or similar
• You’re creative but rigorous, you think outside the box and you want results, not vanity metrics
• You’re obsessed with social media and growing online presence
• You thrive with autonomy
• You enjoy building from zero and wearing multiple hats
• You’re looking for a leadership position, and appreciate the highs & lows this may bring!
• Part time is ok with us initially, but we’re looking for commitment & regular catch‑ups

What you’ll get

• Meaningful equity as a founding team member
• Full ownership of marketing strategy and direction
• The chance to shape a product with real‑world impact
• To join a small, ambitious, values‑driven team at an exciting time of growth