Marketing Automation Specialist

EF Education First Gruppe; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

An exciting opportunity for an email marketing enthusiast to join a dynamic team as a Marketing Automation Specialist in London. The role involves leveraging Salesforce Marketing Cloud to create and optimize email campaigns, collaborating with various teams to enhance customer engagement throughout the marketing cycle.

Qualifications

• 2+ years of digital marketing experience.
• Strong experience with Salesforce Marketing Cloud or similar platforms.
• Good written and spoken English skills.

Responsibilities

• Build and execute email campaigns and automation programs.
• Monitor automation health reporting and troubleshoot issues.
• Coordinate high volume email campaigns across customer lifecycle.

Skills

CRM campaign experience

HTML editing

SQL knowledge

KPI focused

Ability to communicate well

Motivated to learn

Tools

Salesforce Marketing Cloud

Job description

This is an amazing opportunity for an email marketing enthusiast to add value to the company’s growing marketing automation activity, joining our energetic and fast-paced Hult Marketing Automation Team at its head office in London. In the role of Marketing Automation Specialist you will report to the Marketing Automation Manager, leveraging data and Salesforce Marketing Cloud functionality to build, optimise and better report on our email campaigns.

You will work closely with the Brand Marketing, Event Marketing & Creative teams to drive high quality email campaigns across all stages of our customer cycle. We are looking for a highly motivated and self-driven individual, that wants to step up and push new technology across our campaigns. This role is ideal for someone who has good CRM campaign experience but looking to develop more technical understanding and skills within the Salesforce Marketing Cloud environment.

Key responsibilities:

• Working with Marketing Automation Specialists to build and execute efficient, intelligent email campaigns and automation programs.
• Liaising with marketing, creative and copy stakeholders to coordinate high volume email campaigns across our customer lifecycle
• Monitor automation health reporting and proactively troubleshoot any issues that arise
• Work to optimise existing automations to ensure best practice
• Support on any projects that may impact Salesforce Marketing Cloud
• The right candidate will have a great opportunity to develop a career with a friendly and supportive team, in a fast-growing space, working with technology, brand marketing and digital marketing.

Key Skills:

• Able to work in a fast-paced, rapidly changing environment
• Ability to communicate well with cross-functional stakeholders
• Motivated to learn and grow within the role
• Experience with Salesforce Marketing Cloud or similar Email Marketing platform
• Interest in technology side of marketing
• KPI focused
• HTML editing
• SQL knowledge preferred

Experience:

• Good written and spoken English skills
• Digital marketing: 2+ years
• Worked with HTML
• SQL experience or strong appetite to learn

About us

Hult is a new kind of non-profit business school that constantly innovates to meet the needs of students, employers, and society in a world that is changing faster than ever before. More than a business school, Hult is a dynamic and multicultural community that educates, inspires, and connects some of the most forward-thinking business talent from around the world.

What we do

Hult International Business School is a non-profit educational pioneer and the first triple accredited US business school. Ranked by theFinancial Times, Economist, Forbes, andBloomberg Businessweek, Hult offers undergraduate, graduate, and executive education programs across its global campuses and rotation centers in Boston, San Francisco, London, Dubai, and New York. The school’s philosophy is that business skills can only truly be learned by doing. By immersing students from all over the world in practical, hands-on experiences from day one, this fresh approach to education is creating a global community of confident, entrepreneurially minded graduates, ready to tackle the challenges of tomorrow.

Solving problems and overcoming challenges is what our students do: all year, every year. We bring together creative, open-minded people from all over the world to find solutions to the world’s most pressing issues by doing business, not just studying it. So they graduate with the skills and the mindset to be ready for anything.

And now we’re looking for talented workforce that think the same way.

We seek to promote an environment for our students, faculty, and staff that welcomes people from all backgrounds, ethnicities, races, religions, genders, sexual identities, abilities, and personal circumstances in a spirit of inclusivity and belonging. At Hult, we believe that it’s through our diversity that we find our strength.

Mission statement

We strive to be the most relevant business school in the world. By using our global reach and always being creative, entrepreneurial, and on the cutting edge, our aim is to have a positive impact on individuals and organizations by transforming their management practices. In so doing, we hope to be the business school of choice for existing and aspiring leaders. We will contribute to sustainable growth, helping leaders to integrate commercial success and societal well-being.

Equal opportunities at Hult

Hult is dedicated to actively creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We are committed to providing opportunity regardless of gender, religion, race, color, sexual identity, disability, ethnicity, age, and all the individual identities that make us unique. If you require any accommodation to assist you in the interview process, please submit this with your inquiry.

Hult offers competitive salaries and benefits in a global, empathetic, and highly multicultural working environment. If you are motivated by the prospect of an international career with a dynamic and forward-thinking school, we’d love to hear from you.

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