Marketing Automation Specialist

JAM IT Consultancy Ltd; Bracknell; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading provider of marketing solutions in Bracknell is seeking a Marketing Automation Specialist to enhance lead nurturing and support marketing campaigns. This role involves managing Adobe Marketo, maintaining high-quality marketing databases, and overseeing the qualification of Marketing Qualified Leads. Candidates should have proven experience with marketing automation platforms and strong communication skills. The position is office-based with a hybrid working policy requiring commuting 3-4 days a week.

Qualifications

• Experience with Enterprise-level Marketing Automation platforms like Adobe Marketo.
• Proven experience in developing and nurturing leads from marketing campaigns.
• Ability to analyze campaign data effectively.

Responsibilities

• Manage the Marketing Automation platform to optimize lead nurture.
• Oversee the qualification of Marketing Qualified Leads for the Sales team.
• Support campaign work across international marketplaces.

Skills

Experience with Marketing Automation platforms

Communication skills

Analytical skills

Creative thinking

Tools

Adobe Marketo

CRM software

Job description

Overview

Our clients is a leading provider of cloud communications solutions. They help businesses across the globe to enhance their customer engagement and experience. From their omni-channel cloud contact center solution to bespoke integration systems, they use cutting-edge technology to transform communications and make mass personalization a reality. This includes their development of AI and propensity modelling to create the seamless end-to-end customer journeys that inspire loyalty and power the success of organizations worldwide.

Job Description

What we are looking for...

As they expand globally, they are looking for a Marketing Automation Specialist to support the wider marketing and sales team in developing end-to-end lead nurture, email campaigns and marketing funnels within Marketo. Forming a key component of the Marketing function, the Automation Specialist will champion the marketing automation platform, optimise programs for lead nurture and ensure that the marketing database is well maintained. This is an office-based vacancy and as such we expect all applicants to be willing to commute to our offices a minimum of 3-4 days per week as per our hybrid working policy.

Responsibilities

• Marketing Automation
• Manage the company’s Marketing Automation platform (Adobe Marketo).
• Maintain the marketing databases, uploading contacts from various sources, ensuring data is high-quality and up-to-date, and segmenting the databases effectively to optimise nurture programmes.
• Build and send attractive, relevant, and engaging targeted emails designed to deliver key messaging and content to nurture contacts through the marketing funnel.
• Build and optimise automated outbound email delivery programmes to ensure regular communications with relevant segments.
• Test and analyse variations in design, wording, subject lines, etc., for continual optimisation of KPIs.
• Update the marketing database and CRM as required.
• Develop KPIs that provide meaningful analysis of performance.

• MQL Nurture and Handover
• Oversee the process of qualifying high-quality Marketing Qualified Leads.
• Oversee the handover of Marketing Qualified Leads to the Sales teams and apply feedback from Sales to digital marketing activities.
• Report on MQL generation to Senior Leadership Team and calculate contribution of Marketing activities to pipeline values.

• Marketing Support
• Support campaign work across international marketplaces as required.
• Support brand and communications activities, e.g. PR, web and video projects.
• Contribute to internal communications and events to promote our culture.
• Support the sales department with a range of targeted collateral, campaigns and presentation preparation.
• Build positive relationships with other departments to support effective lead generation and content creation.

About you

• Experience with Enterprise-level Marketing Automation platforms, e.g. Adobe Marketo, Oracle Eloqua, or Salesforce Pardot.
• Proven experience in developing and nurturing leads sourced through marketing campaigns.
• Proven experience in delivering external and internal communications.
• Experience of analysing campaign data to provide meaningful insights.
• Experience of running marketing campaigns, including digital. Highly creative.
• Good written and spoken communication, able to articulate technical concepts in straightforward language.