Marketing Automation & Demand Generation Lead - Senior Manager

Grant Thornton UK; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading professional services firm is seeking a Marketing Automation & Demand Generation Lead to develop a firm-wide strategy. You will lead a team, collaborate with stakeholders, and ensure data-driven client engagement while managing compliance with data privacy regulations. Ideal candidates will have extensive experience in marketing automation within complex B2B environments and proficiency in relevant tools. Flexible working options are available.

Benefits

Flexible working options

Team mentoring

Inclusive culture

Qualifications

• Proven experience leading marketing automation and demand generation strategy in complex organisations.
• Deep expertise in CRM platforms and marketing automation tools.
• Strong analytical skills to translate data into insights.

Responsibilities

• Lead development and execution of marketing automation strategy.
• Drive integration of automation into client engagement strategies.
• Build and lead a high-performing marketing automation team.

Skills

Leading marketing automation strategy

Data-driven decision making

Stakeholder engagement

Project management

Digital marketing

Tools

Microsoft Dynamics 365

HubSpot

Marketo

Pardot

Eloqua

Google Analytics

Job description

Overview

Grant Thornton – At Grant Thornton we do things differently, looking to the future, driving ambitious growth and pioneering positive change in our industry. Providing audit, tax and advisory services, we empower clients through strategic insight, curiosity and genuine partnership. We empower our people with real opportunity, an inclusive culture and work life balance.

With over 5,000 people in the UK, and a presence in 150 global markets, we are on an ambitious journey. We’re redefining what our industry looks like and what you want from your career, while helping clients at the heart of everything we do.

A look into the role

We’re hiring a Marketing Automation & Demand Generation Lead — Senior Manager in the Markets & Clients team. You will lead the development and execution of a firm-wide marketing automation strategy, enabling smarter, data-driven engagement and supporting our “One Firm” growth ambition. We unified our data and are ready to deliver a differentiated client experience based on behavioural triggers, not assumptions. You will bring this vision to life.

• Lead the development and execution of a comprehensive marketing automation and demand generation strategy aligned with business growth objectives.
• Champion an “automation-first” mindset across marketing, BD, and client teams—coaching and influencing stakeholders to adopt new ways of working.
• Identify and prioritise automation opportunities across the sales and marketing lifecycle, ensuring measurable impact.
• Own and evolve our campaign framework, lead management processes, and governance—including lead scoring models and qualification criteria.
• Drive the integration of automation into our ABM strategy, ensuring personalised, scalable client engagement.
• Collaborate with senior stakeholders across Marketing, BD, Digital, and Data, to embed automation into strategic initiatives.
• Ensure compliance with GDPR and other data privacy regulations, embedding best practices into all automation activities.
• Leverage client insights and behavioural data to inform campaign design, content strategy, and investment decisions.
• Build and lead a high-performing marketing automation team, while mentoring colleagues across the business on best practices.
• Stay ahead of the curve on marketing technology, AI, and automation trends—bringing forward recommendations to enhance our capabilities.

Knowing you’re right for us

Joining us as a Marketing Automation & Demand Generation Lead — Senior Manager, the minimum criteria you’ll need is:

• Proven experience leading marketing automation and demand generation strategy in a complex, matrixed organisation—ideally within professional services or B2B.
• Deep expertise in platforms such as Microsoft Dynamics 365 Customer Insights Journeys (and/or HubSpot, Marketo, Pardot, Eloqua).
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent stakeholder engagement and influencing skills, with a track record of driving change.
• Strong project management capabilities—able to juggle multiple priorities and deliver at pace.
• Solid understanding of digital marketing, including SEO, SEM, and performance measurement.
• Experience working with offshore or distributed teams, with the ability to manage collaboration, communication, and delivery across time zones.

Preferred Qualifications

• Experience embedding marketing automation into ABM and demand generation strategies.
• Familiarity with web analytics tools (e.g., Google Analytics) and A/B testing methodologies.
• Certifications in marketing automation platforms (e.g., HubSpot, Marketo) are a plus.

Knowing we’re right for you

Our open and accessible culture means you’ll interact with leaders who are interested in you and everything you bring to our firm. We value the contributions of all our people and strive to build an inclusive culture where differences are respected and every individual can realise their potential.

Beyond the job

Life is more than work. We’re happy to look at flexible working options for all roles and will support balance between work and life. The impact you can make goes beyond your day job, from secondments to charitable activities and investing in entrepreneurs in the developing world, reflecting our values: purposefully driven, actively curious and candid but kind.