Marketing Assistant

Lipton Media; City Of London; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

A leading membership association is looking for a Marketing Assistant to support marketing campaigns for events. The ideal candidate will be skilled in digital marketing, strong in communication, and able to manage multiple tasks in a fast-paced environment. The role includes developing marketing strategies, managing social media, and creating content. Salary is £30,000 - £35,000 with excellent benefits.

Benefits

Excellent Benefits

Qualifications

• Solid understanding of core member marketing disciplines.
• Fluent in spoken and written English.
• Commercial acumen is essential.

Responsibilities

• Develop and manage event marketing campaign schedules.
• Write campaign briefs based on the marketing plan.
• Track and manage the social media campaigns.
• Manage and maintain the event website with updates.
• Create unique content across all marketing communications.

Skills

Digital marketing technologies

Strong communication

Project management

Copywriting

Analytical skills

Tools

HTML

CMS

Google AdWords

PPC

Job description

Leading membership association seeks a highly ambitious and talented Marketing Assistant to join their fast-growing team. Our client delivers world-leading series of events, alongside an active research and policy agenda aimed at driving meaningful change and innovation.

Marketing Assistant

Hybrid

London

Your Role

Reporting to the Head of Events Marketing, the candidate will assist to deliver core elements of the events marketing and communications campaigns within budget whilst implementing new tactics to acquire new delegates and visitors to grow the events.

The ideal candidate for this role will demonstrate good initiative, be a strong communicator and have the ability to work well in a fast-paced environment.

Core responsibilities:

• Develop, manage and deliver the event’s marketing campaign schedule on time and within budget
• Define and write campaign/creative briefs based on the marketing plan
• Manage creative (on and offline assets) through all stages of design, proofing and production
• Communicate to, maintain and build client relations with key partners, sponsors and exhibitors
• Manage and select data for emails
• Assist planning and building the media schedule for trade press
• Analysis of entire marketing cycle – online and offline e.g. email campaigns, social media, etc.
• Manage and maintain event website with regular updates
• Help drive online traffic with web-related campaigns (SEO, SEM, Google ad words, PPC)
• Track and manage the social media campaign
• Copy write and create unique content across all marketing communications
• Write and produce e-shots, e-newsletters and all year round communications
• Follow up with all exhibitors, associations and third parties’ promotional activity
• Develop new initiatives to extend the reach of the show
• Brief and co-ordinate supplier agencies to initiate print production and delivery of marketing collateral

Your Profile:

• Solid understanding of the core member marketing disciplines and their implementation
• Sound knowledge of digital marketing technologies including HTML, CMS, analytics, tracking, PPC and social media
• Commercial acumen
• Fluent in spoken and written English

Salary: £30,000 - £35,000 + Excellent Benefits

Company Address: 13 Carmen Court, 35 Toye Avenue, London, N20 0FN