Marketing and Communications Manager

GUY'S & ST THOMAS FOUNDATION; Greater London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A prominent NHS charity is seeking an experienced Marketing and Communications Manager to lead high-impact campaigns and manage communications across three brands. This role requires excellent communication skills and the ability to manage multiple projects to enhance awareness and engagement. Ideal candidates will have experience in digital marketing and project management. Join our team and help drive transformative change for patients and staff within the NHS.

Benefits

Flexible working

Living Wage employer

Opportunities for professional development

Qualifications

• Proven experience in a marketing and communications role.
• Ability to manage multiple projects simultaneously.
• Strong understanding of brand management and marketing strategies.

Responsibilities

• Lead marketing campaigns and communications projects.
• Manage relationships with stakeholders and teams.
• Evaluate and report on marketing effectiveness.

Skills

Proactive attitude

Strong communication skills

Project management

Relationship building

Education

Degree in Marketing, Communications, or relevant field

Tools

Project management software

Digital marketing tools

Job description

Summary

We are looking for an experienced and proactive Marketing and Communications Manager to lead marketing campaigns, communications and design projects from brief to evaluation across our three NHS charity brands: Evelina London Children’s Charity, Guy’s Cancer Charity and Guy’s & St Thomas’ Charity.

Working within the busy Charities marketing and communications team, you’ll work with a wide range of stakeholders to create and deliver high quality marketing materials and campaigns to deliver on awareness, engagement and income goals.

We’re looking for an excellent communicator who can build strong relationships quickly while offering outstanding account management support. You’ll need to be able to work on multiple projects simultaneously with a can‑do, delivery minded and proactive attitude. This role would ideally suit somebody who is happy to ‘dothedo’ as well as think and understand strategy.

We think this is an incredibly exciting time to join the Foundation as we embark on the start of our ambitious ten-year fundraising plan to grow our impact for patients and NHS staff. There’s a huge amount of potential and opportunity for you to help shape our future direction and be a key part of our ambitious strategy for growth.

At Guys and St. Thomas’, care never stands still - so neither can we. So come join a team that is supporting the transformation and innovation of care for patients, families and staff across Lambeth, Southwark and beyond.

About us

Guy’s & StThomas’ Charity, Guy’s Cancer Charity and Evelina London Children’s Charity are part of Guy’s & StThomas’ Foundation. Our collective mission is to build the foundations of a healthier society.

As part of our team, you will work alongside talented people from a mix of personal and professional backgrounds. We are a Living Wage employer and support flexible working, part‑timerolesand job shares. Though our ambitions are serious, this is a friendly place to work with lots of opportunities to meet and socialise with colleagues. We believe there is immense power in diversity and aim to recruit and nurture talent who think and act differently.

There is more information about working with us on our website, where you can read about:

• how we approach recruitment,our team,cultureand values
• the benefits of working with us
• and our approach to diversity, equity & inclusion, health & wellbeing, and learning & development

OverallPurpose of the Role

The purpose of this role is to manage great quality, high impact marketing, brand and communications to support our funding, fundraising and supporter goals liaising with a range of internal and external stakeholders.

To effectively project manage the marketing and communications outputs across one or more of our three charity brands: Guy’s & StThomas’ Charity, Evelina London Children’s Charity and Guy’s Cancer Charity – amplifying our need for charitable funds and the impact of these for the patients, families and staff of Guy’s and St Thomas’s NHS Foundation Trust.

Project manage a number of marketing, design and communications activities from brief to evaluation that support the delivery of our ambitious ten-year fundraising plan.

Contribute to income generation in support of the fundraising objectives and fundraising targets.

Contribute to increasing the number of supporters, increasing levels of awareness, reaching and engaging new audiences and existing audiences in fundraising and funding.

To build excellent working relationships with Trust Communication team, Fundraising team and other key stakeholders by developing an in-depth understanding of their work, working collaboratively, acting as a key point of contact within the Charity Marketing and Comm team, ensuring all communications and marketing activity support the Charity and Trust’s brand and reputation.

Champion the three Charity brands, acting as brand guardian, providing expert guidance and supporting fundraising colleagues to ensure the brands and messaging are applied consistently across all activities.

Line manage one Marketing and Communications Officer and oversee matrix management one Senior Media Officer (employed by NHS Comms team) to ensure media activities align with charity goals and objectives.

Provide specialist support in developing opportunities involving celebrity engagement.

Team Management

Line manage 1x Marketing and Communication Officer and matrix management 1 x Senior Media Officer, providing regular 121’s, performance reviews and L&D plans as required.

Campaignprojectplanning and implementation

Lead the delivery of marketing materials and campaigns from brief to evaluation using project management tools to set, monitor and evaluate progress.

Develop and implement plans for marketing and communications activities, using a wide range of tactics to reach target audiences, setting objectives, KPIs and making the best use of tactics.

Use a wide range of tactics to reach our audiences, making the best use of digital and social‑media marketing, e‑comms, Trust internal communications channels, events, PR, celebrity supporters and other relevant tactics.

Collaborate with the Evelina London and Guy’s and St.Thomas’ Trust Communications Teams to agree plans and look for opportunities to work together to maximise impact.

Act as main point of contact for Evelina London Trust Communications team, building strong relationships and specialist knowledge to best support future campaigns and objectives.

Act as a business partner to fundraising and funding teams to influence their marketing plans and support delivery, providing expertise on the Charity brands and expertise on a wide range of marketing tactics, including digital marketing, internal comms, PR and communications, events and collateral development.

Work with the Senior Brand and Content Manager to support with content production, e.g. copywriting content and working with external suppliers on video and photo production.

Delivery

Delivery across brands, through effective end to end project management and prioritisation as well as ensuring alignment of stakeholder expectations. This could include managing the delivery of the following – brand awareness and fundraising campaigns, impact reports, branded merchandise, case studies, challenge event collateral, digital assets, hospital onsite collateral, pull up banners, posters, leaflets, DM packs, fulfilment materials, digital assets including videos, photography and animations for social media.

Central to your role will be:

Leading project groups to deliver outstanding campaigns.

Developing and managing timing plans and scheduling.

Developing marketing and communication plans.

Working with stakeholders to develop creative and campaign/project briefs.

Copywriting and key messaging development.

Effectively managing feedback and sign off/approvals process internally and externally and stakeholder engagement.

Scheduling, chairing and managing meeting agendas and follow up actions.

Presenting project updates and evaluation.

Ensuring DEI principles are embedded across all charities comms and marketing work.

Proof‑reading of materials, fact and source checking.

Briefing creatives and supporting the creative process with designers, copywriters, agencies and freelancers.

Managing the print and production process where required for marketing collateral.

Managing Guy’s and StThomas’ hospital onsite and channels comms and marketing collateral for charity events, campaigns or projects. This may require you to be onsite at the hospital or related partner or community sites or events on a regular basis, which will be based in London.

Managing the development of case studies for Supporters, Fundraisers, patients, families and NHS Staff.

Implement and embed our new brand portfolio across our organisation and the Trust including successful application of new brand identities, values.

Specifically support Fundraising colleagues across Events and Community, Direct Marketing, Corporate, Legacies, Public Fundraising and Major Giving to deliver on marketing plans for income generation and engagement.

Collaborate with the charities Digital team to ensure strong performance of our digital channels in support of our Charity brand goals and content.

Analysis and research

Test and evaluate marketing and communications activities, providing the insights and data that influences decisions about future activities.

Keep abreast of marketing best practice and new developments, contributing ideas on how these could increase the impact of