Marketing Analytics Specialist

Webflow; Remote; GBP 68,000 - 100,000; Full time

Job summary

A remote-first technology company is hiring a Marketing Analytics Specialist to transform data into strategic insights that drive growth and performance. The role involves owning website analytics, turning complex data into actionable insights for marketing teams, and collaborating across departments. Ideal candidates will have a BS/BA degree and experience with Google Analytics and similar tools. This role offers competitive compensation and the chance to make real impact in a dynamic environment.

Benefits

Comprehensive medical, dental, and vision plans

12 weeks of paid parental leave

Flexible vacation and time off

401(k) with 100% employer match

Monthly wellness stipends

Annual WIN bonus program

Qualifications

• 2-4 years of relevant marketing analytics experience.
• High comfort level using SFDC and Google Analytics in a professional setting.

Responsibilities

• Own website analytics for how people discover, engage, and convert.
• Turn complex data into actionable insights for marketing and growth teams.
• Manage quick-turn data requests to support decision-making.
• Build dashboards to simplify data exploration.
• Collaborate with product and data teams for clean and scalable tracking.
• Help measure marketing impact and its contribution to business growth.

Skills

Google Analytics (GA4)

Amplitude

Snowflake

Tableau

SFDC

Education

BS / BA degree

Job description

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.

We’re hiring a Marketing Analytics Specialist to reveal how marketing moves the needle. You’ll turn data into insights that shape strategy, drive growth, and measure what truly matters. You’ll help us uncover the stories hiding in our data. You’ll become a go-to expert for website performance, user behavior, and marketing measurement helping our teams make smarter, faster decisions that fuel growth across both self-serve and enterprise.

About the role:

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States (all figures cited below are in USD and pertain to workers in the United States)
    • Zone A: $101,500 - $133,000
    • Zone B: $97,000 - $126,500
    • Zone C: $91,000 - $120,000
  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
    • 79,500 - 104,500
• Reporting to the Senior Manager, Marketing Analytics.

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

As a Marketing Analytics Specialist, you’ll …

• Own Webflow’s website analytics—bringing clarity to how people discover, engage, and convert through Google Analytics, Amplitude, and other tools.
• Turn complex data into simple, actionable insights that help marketing, growth, and web teams level up performance.
• Manage quick-turn data requests, delivering the right metrics and context to drive confident decisions.
• Build dashboards and reporting that make data easy to explore and fun to use.
• Collaborate with product and data teams to keep our tracking clean, consistent, and scalable.
• Help shape how Webflow measures marketing impact—and tell the story of how our work drives business growth.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

Requirements:

• BS / BA college degree or 2-4 years of relevant marketing analytics experience
• High comfort level using SFDC and Google Analytics in a professional setting

You’ll thrive as a Marketing Analytics Specialist if you:

• Have hands-on experience with tools like Google Analytics (GA4), Amplitude, Snowflake, Tableau, or similar.
• Love digging into data to find insights that others might miss.
• Can translate numbers into stories that inspire action.
• Balance curiosity with precision—you care about getting the details right but never lose sight of the big picture.
• Enjoy working cross-functionally and making data accessible to everyone, not just analysts.
• Get excited by a fast-moving, collaborative environment where no two days look the same.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Our Core Behaviors:

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.
• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.