Marketing Analytics Lead — Data-Driven Growth

Barclays UK; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading financial services firm is seeking a Marketing Analytics Manager to shape client understanding and campaign performance through analytical insights. The ideal candidate will have substantial experience in financial services, expertise in data analysis tools like Python, SQL, Tableau, and Salesforce, and a proven ability to present data-driven insights clearly. This position is vital for enhancing marketing strategies and requires collaboration across various teams. It offers the opportunity to build processes in a forward-thinking analytics environment.

Qualifications

• Experience in financial services is crucial.
• Ability to turn data into clear explanations and actionable insights.
• Experience in building dashboards, automated reports, and data models.

Responsibilities

• Collect and analyse marketing data from various sources.
• Develop marketing data models and predictive analytics.
• Present findings and insights to stakeholders.

Skills

Python

SQL

Tableau

Salesforce

Job description

A leading financial services firm is seeking a Marketing Analytics Manager to shape client understanding and campaign performance through analytical insights. The ideal candidate will have substantial experience in financial services, expertise in data analysis tools like Python, SQL, Tableau, and Salesforce, and a proven ability to present data-driven insights clearly. This position is vital for enhancing marketing strategies and requires collaboration across various teams. It offers the opportunity to build processes in a forward-thinking analytics environment.