Marketing Activation Lead

0075 eBay (UK) Limited; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading fashion-tech company in the United Kingdom is looking for a Communication & PR Lead to enhance their global voice across media and digital channels. This role will involve developing communication strategies that align with business priorities, crafting engaging narratives, and increasing visibility through various platforms. The ideal candidate will have significant experience in communication and storytelling within fashion or tech, alongside strong organizational skills and the ability to handle multiple projects.

Qualifications

• Demonstrated experience in communication, PR, or brand storytelling roles.
• Strong writing and storytelling skills with ability to develop content.
• Experience adapting narratives for different markets while maintaining brand voice.
• Ability to lead multiple projects while managing content creation.
• Confidence working with various teams and stakeholders.
• Curiosity about technology, fashion, and sustainability.
• Strong organizational abilities with attention to detail.

Responsibilities

• Define and deliver a global communication strategy to support brand goals.
• Build consistent storytelling across various media channels.
• Translate complex topics into engaging narratives.
• Increase visibility through PR, influencer programs, and industry events.
• Develop communication plans for brand partnerships and events.
• Work closely with Sales to enhance brand credibility and support leads.
• Track performance and optimize future campaigns based on insights.

Skills

Communication skills

Storytelling

Project management

Writing

Job description

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We’re in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role:

Certilogo, part of the eBay Group, is a fashion-tech company passionate about Connected Products that transform physical fashion and luxury items into interactive digital assets using QR codes and NFC technology. The team operates where technology, fashion, sustainability, and regulation meet. They help brands authenticate products, satisfy EU Digital Product Passport requirements, enable circular services, and develop new engagement opportunities.

As Communication & PR Lead, you will develop and expand Certilogo’s global voice across media, digital channels, influencers, and industry platforms. Reporting to the Head of Marketing, this role links communication strategy with commercial priorities, collaborating closely with Sales, Product, agencies, and eBay Group partners to increase visibility, credibility, and long‑term brand value across regions.

What you will accomplish:

• Define and deliver a global communication and editorial strategy that supports brand positioning, business priorities, and market‑specific objectives.

• Build consistent, high‑quality storytelling across earned, owned, shared, and selected paid channels, adapting messages for different audiences, sectors, and geographies.

• Translate technology, product innovation, data, and regulatory topics into clear, engaging, and commercially relevant narratives.

• Increase global visibility and authority through PR, media relations, influencer/KOL programs, partnerships, and industry events.

• Develop coordinated communication plans that support brand partnerships, events, and designer collaborations, before, during, and after activation.

• Work in close partnership with Sales to guarantee communication initiatives boost brand credibility, support lead generation, and enable commercial growth.

• Track performance across PR, media, influencers, and paid activity, using insights to refine messaging and optimize future campaigns.

What you will bring Emirates:

• Demonstrated experience in communication, PR, or brand storytelling roles, ideally within fashion, luxury, technology, or innovation‑focused environments with international scope.

• Strong writing and storytelling skillsÎn, with the ability to develop both long‑form editorial content and concise messaging for diverse audiences.

• Experience adapting tone and narratives for different personas, markets, and business goals while maintaining a consistent brand voice.

• Ability to lead multiple projects at once, balancing thoughtful organization with hands‑on content creation and refinement.

• Confidence working with agencies, media, influencers, designers, commercial teams, product teams, and senior collaborators.

• Curiosity and interest.Check technology, fashion, sustainability, and regulation, and how these areas build future industry narratives.

• Strong organizational abilities and keen attention to detail, capable of producing high‑quality work in a fast‑paced, cross‑functional setting.

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