Market Analyst

Direct Medics; Belfast; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A healthcare staffing provider is seeking a Market Analyst to support strategic decision-making. The ideal candidate will conduct market analyses, develop segmentation models, and collaborate with sales and marketing teams. This role offers a competitive salary, a hybrid work model, and an opportunity for career development.

Benefits

Competitive salary and benefits package

Hybrid working model with flexible hours

Supportive team culture and professional development

Qualifications

• Proven experience in market analysis business intelligence or strategy.
• Strong proficiency in Excel and Power BI.
• Excellent data interpretation and storytelling skills.

Responsibilities

• Conduct market mapping exercises to identify core and target client segments.
• Analyse industry trends, competitor activity, and regional demand patterns.
• Develop client segmentation models based on strategic value and revenue potential.

Skills

Market analysis

Business intelligence

Data interpretation

Presentation skills

Excel

Power BI

Education

Degree in Business Economics, Data Analytics or related field

Tools

Power BI

Excel

SQL

CRM systems

Job description

Job Title : Market Analyst

Location : Head Office Belfast Northern Ireland (Hybrid)

Department : Strategic Growth

Reports To : Head of Strategic Growth

Salary : Competitive based on experience

About Direct Medics

Direct Medics is a leading healthcare staffing provider supporting public and private sector clients across the UK and Ireland. Were committed to delivering high-quality workforce solutions that improve patient care and empower healthcare professionals.

Role Overview

We are seeking a data-driven and commercially minded Market Analyst to support strategic decision-making across client acquisition service expansion and competitive positioning. This role will be pivotal in identifying growth opportunities mapping market segments and guiding client targeting strategies.

Key Responsibilities

• Conduct market mapping exercises to identify core and target client segments
• Analyse industry trends competitor activity and regional demand patterns
• Develop client segmentation models based on strategic value and revenue potential
• Leverage diverse information sources to assess hiring strategies identify new opportunities and drive workforce optimisation
• Produce dashboards reports and visualizations to support leadership decisions
• Collaborate with sales and marketing teams to refine outreach strategies
• Monitor KPIs and performance metrics across client portfolios
• Present findings to senior stakeholders with actionable recommendations
• Conduct comprehensive qualitative and quantitative market research gathering and analysing data to deliver valuable insights

Essential

• Proven experience in market analysis business intelligence or strategy
• Strong proficiency in Excel Power BI LinkedIn or similar analytics tools
• Excellent data interpretation and storytelling skills
• Ability to synthesize complex information into clear insights
• Strong communication and presentation abilities using PowerPoint to tell the story

Desirable

• Experience in healthcare staffing or recruitment sectors
• Familiarity with CRM and client scoring models
• Degree in Business Economics Data Analytics or related field

What We Offer

• Opportunity to shape strategic growth in a dynamic sector
• Hybrid working model with flexible hours
• Supportive team culture and professional development
• Competitive salary and benefits package

Key Skills

Microsoft Access,SQL,Analysis Skills,Microsoft Powerpoint,Securities Law,Data Mining,Investment Banking,Market Research,Microsoft Excel,Visual Basic,Bloomberg,Data Analysis Skills

Employment Type : Full Time

Experience : years

Vacancy : 1