Mandarin Speaking Marketing and Communications Officer

University of Sheffield; Sheffield; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading university in the UK is seeking a Mandarin Speaking Marketing and Communications Officer to spearhead its efforts in the China digital market. In this role, you will craft and oversee content strategy across platforms like WeChat and Weibo, aiming to engage and grow our Mandarin-speaking audience. Ideal candidates will have strong digital marketing knowledge, a proven track record in managing campaigns on Chinese platforms, and the ability to produce captivating content. Join us to make a real impact!

Benefits

Highly competitive annual leave

Generous pensions scheme

Flexible working opportunities

Retail discounts

Qualifications

• Native or near-native Mandarin Chinese speaker.
• Experience running successful campaigns on Chinese digital platforms.
• Strong understanding of Chinese digital marketing trends.

Responsibilities

• Lead content strategy on WeChat, Xiaohongshu, and Weibo.
• Create high-quality, engaging content in Mandarin.
• Collaborate with external agencies to enhance reach.

Skills

Mandarin Chinese proficiency

Digital marketing expertise

Content creation

Social media management

Campaign management

Audience engagement

Job description

University of Sheffield

Do you enjoy using digital channels to engage with audiences and crafting content that gets results?

We are seeking a Mandarin Speaking Marketing and Communications Officer to lead our activities in the China digital market. This role suits a candidate who thrives on taking ownership for delivering. You won't just follow a plan; you will develop it. You will lead our content strategy across key platforms like WeChat, Xiaohongshu and Weibo and work with an external agency to grow our reach and impact. If you enjoy producing genuinely engaging, high-quality content—from short videos to impactful articles, this is your chance to shine.

This is an opportunity to play a pivotal role in driving forward our work in this arena and make a difference to our Mandarin speaking audiences. As a cultural expert, you'll have a strong understanding of Chinese digital marketing trends and audience preferences. You'll be seen as the authority on Chinese social media channels, engaging with audiences and crafting authentic content. You will have the drive and autonomy to deliver high impact work, working with minimal supervision.

If you speak Mandarin Chinese at a native or near-native level, have proven success running campaigns on leading Chinese digital platforms, and are driven by achieving clear and measurable outcomes, we want to hear from you.

The University of Sheffield is a remarkable place to work. Our people are at the heart of everything we do. Their diverse backgrounds, abilities and beliefs make Sheffield a world-class university.

We offer a fantastic range of benefits including a highly competitive annual leave entitlement (with the ability to purchase more), a generous pensions scheme, flexible working opportunities, a commitment to your development and wellbeing, a wide range of retail discounts, and much more.

Find out more at sheffield.ac.uk/jobs/benefits and join us to become part of something special.

We are committed to exploring flexible working opportunities which benefit the individual and University.

We build teams of people from different heritages and lifestyles from across the world, whose talent and contributions complement each other to greatest effect. We believe diversity in all its forms delivers greater impact through research, teaching and student experience.