Licensee Attraction Manager

The HEINEKEN Company; City of Edinburgh; Hybrid; GBP 30,000; Full time

Job summary

A leading beverage company is seeking a Licensee Attraction Manager in Edinburgh to engage and secure top pub operators for their venues. The role involves creating marketing campaigns, screening potential candidates, and organizing recruitment events. The ideal candidate will have strong interpersonal skills, effective relationship management, and a passion for the hospitality industry. Competitive salary around £30,000 plus benefits, including private healthcare and a discretionary bonus. The position promotes hybrid working with three days onsite.

Benefits

Discretionary Annual bonus

Company funded Private Medical Healthcare

Double matched pension (up to 10%)

35 days holiday

Monthly case of ciders and beers

Comprehensive Opportunities to develop

Responsibilities

• Create and deliver marketing campaigns for pub vacancies.
• Write compelling adverts and implement targeted marketing plans.
• Screen and interview potential licensees.
• Build and maintain a talent bank of prospective operators.
• Develop a strong social media presence.
• Attend regional meetings and spend time in trade.

Skills

Confident communicator with strong interviewing skills

Professional and engaging telephone manner

Experience presenting to medium and large audiences

Strong social media and networking capability

Effective relationship-building and stakeholder management skills

Highly organised and proactive

Willingness to learn new skills

Passion for pubs and the hospitality industry

Job description

Licensee Attraction Manager

Function: Star Pubs

Location: Edinburgh – hybrid working with 3 days onsite(root?).

Salary: c. £30,000 per annum (dependant on experience) & benefits listed below!

Contract: 12-month Fixed Term Contract

Closing Date: 28th January 2026.

Please note: We may close vacancies early where we receive a high number of applications, so don’t delay!

HEINEKEN STAR PUBS

Star Pubs is part of HEINEKEN UK and has an estate of cადო2,300 pubs. Our ambition is to bring out the best in the great British pub. We do this by attracting and retaining the best operators, investing to create great pubs at the heart of their communities and providing market‑leading insight and support to our licensees.

Role purpose

The Licensee Attraction Team is responsible for attracting, engaging and securing the best self‑employed pub operators for Star Pubs. As a Licensee Attraction Manager (LAM), you play a key role in building and maintaining a strong pipeline of high‑quality operators for pub vacancies.

Key responsibilities

• Create and deliver marketing campaigns for pub vacancies in partnership with the Attraction Marketing team
• Write compelling adverts and implement targeted marketing plans
• Screen and interview potential licensees, progressing suitable candidates to Business Development Managers
• Build and maintain a talent bank of prospective operators
• Develop a strong social media presence and organise recruitment events
• Attend regional meetings and spend time in trade (travel required)

Skills needed

• Confident communicator with strong interviewing skills.
• Professional and engaging telephone manner
• Experience presenting to medium and large audiences
• Strong social media and networking capability
• Effective relationship‑building and stakeholder management skills
• Highly organised, proactive and able to manage multiple vacancies
• Willingness to learn and develop new skills
• Passion for pubs, people and the hospitality industry

Why this role?

This is a highly visible and rewarding role for someone who enjoys recruitment, marketing and the pub industry. You’ll gain broad experience across recruitment, marketing and commercial operations阳市 Seah With the satisfaction of helping great operators build successful pub businesses.

Our Benefits

• Discretionary Annual bonus
• Company funded Private Medical Healthcare
• Double matched pension (up to 10%)
• 35 days holiday
• A monthly case of our delicious ciders and beers! (low and no alcohol options available)
• Comprehensive Opportunities to develop.

You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.

Our ways of working

Our office sites operate a hybrid model. You’ll spend Tuesdays, Thursdays and one other day in the office and two days from home, although but you’re more than welcome to come and work from the office on those days too.