Lead Marketing Technology Manager

Jagex; Cambridge; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading gaming company based in Cambridge is seeking a Lead Marketing Technology Manager. In this role, you will own the marketing technology ecosystem, driving player engagement through strategic data initiatives. You will work closely with multiple teams to integrate marketing systems and ensure compliance with data governance standards. The ideal candidate will possess a strong background in marketing technology, with proven experience in managing CRM and analytics tools, ensuring a player-centric approach in all marketing efforts.

Benefits

Private Healthcare, including Dental Plan

Minimum 6% Pension contributions

Life Insurance

Discretionary annual performance bonus

Enhanced family leave policies

25 days annual leave + Bank holidays

Qualifications

• Proven track record in marketing technology ecosystems.
• Strong understanding of data-driven player engagement.
• Hands-on experience in data engineering principles.

Responsibilities

• Own the strategy for Jagex’s marketing technology ecosystem.
• Lead the integration of marketing systems with game telemetry.
• Establish data quality and governance standards.

Skills

Marketing technology strategy

Behavioural analytics

Data governance

CRM management

Lifecycle marketing

Tools

CRM systems

Attribution platforms

BI tools

Job description

Location: Cambridge, UK (This position can accommodate flexible working options. However, candidates must be based (or be willing to relocate) within a comfortable commuting distance of our Cambridge office to be able to attend onsite as required).

Are you a marketing technology expert who thrives at the intersection of data, systems and player engagement?

As Lead Marketing Technology Manager at Jagex, you will own the end-to-end martech stack that powers acquisition, engagement, and retention across our entire portfolio of PC, console, and mobile games. You’ll set the long-term vision for marketing systems at Jagex, driving how we structure, activate, and measure marketing impact at scale.

This is a strategic and hands‑on leadership role that blends marketing tech, data governance, and cross‑functional influence. You’ll work closely with stakeholders across Marketing, Platform Engineering, Analytics, Game Teams, and Data Engineering to ensure our marketing technology ecosystem is future‑proof, scalable, and player‑centric.

What you’ll be doing:

• Own the end‑to‑end strategy of Jagex’s marketing technology ecosystem, spanning data structures, attribution, CRM, automation, analytics, and personalisation.
• Define and drive a forward looking martech roadmap aligned with marketing, product, analytics, and player‑experience strategies.
• Lead the integration of marketing systems with game telemetry, account services, billing tools, analytics platforms and core data engineering pipelines.
• Oversee and contribute to hands‑on implementation, including tagging specifications, event taxonomy design, schema development, consent systems and data mapping.
• Establish and enforce standards for data quality, governance, privacy and responsible data usage across marketing technology, ensuring compliance with GDPR and internal policies.
• Manage vendor strategy, including evaluation, selection and platform optimisation across the martech stack.
• Build the foundations for player‑centric lifecycle marketing, including segmentation, automated triggers and multi‑channel orchestration.
• Enable advanced measurement and analytics initiatives, including incrementality, predictive modelling, attribution improvements, and KPI frameworks.
• Translate strategic marketing goals into detailed technical requirements, driving these through design, implementation, adoption, and ongoing optimisation.
• Function as the organisation’s martech subject‑matter authority, partnering with Marketing, Game Teams, Platform Engineering and Data Engineering to align priorities, set best practices, and influence senior‑level decision‑making.

What we’re looking for:

• Proven track record owning the strategy behind marketing technology ecosystems in gaming, entertainment, or high‑scale digital product environments.
• Strong understanding of behavioural analytics, player data models, segmentation and lifecycle marketing.
• Hands‑on understanding of data engineering principles, event pipelines, identity systems and BI tooling
• Experience implementing or managing CRM, CDPs, tagging systems, attribution platforms and analytics tools.

What we offer:

When you join Jagex you can look forward to a generous Perks & Benefits package including:

• Private Healthcare, including Dental Plan.
• Minimum 6% Pension contributions.
• Life Insurance.
• Discretionary annual performance bonus.
• Enhanced family leave policies from day 1.
• Flexible working hours.
• 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!

About Jagex:

Jagex is a leader in developing and publishing deep, engaging online games that connect millions of players worldwide. Best known for the RuneScape franchise, which includes two of the world’s longest running and most successful MMORPGs, in Old School RuneScape and RuneScape, and the open‑world survival crafting game, RuneScape: Dragonwilds; we have proven success in delivering immersive Forever Games and fostering strong player communities.

We strive to foster an inclusive workplace built on trust, autonomy, and a shared passion for creating forever games.
Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; We Honour our Vows by being honest and transparent; We are our Customers’ Heroes by striving to understand our team & player needs, and We Seize The Day by making the most of every opportunity.

With over two decades of experience, and over 400 people in our team, we continue to innovate in live game development, leveraging data‑driven insights, and a commitment to player‑first game design. We have a diverse and talented team where creativity, collaboration, and community‑driven game development drives everything we do.

As part of Jagex, you’ll have the opportunity to work on a globally successful franchise, contribute to exciting new projects, and be part of a company that hugely values both our employees and our players.

We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds, and we recruit, develop, and promote based on merit and ability.
We encourage candidates to let us know if they require any reasonable adjustments during the recruitment process, in line with the Equality Act 2010 .

If you require any reasonable adjustments to support you during the recruitment process, please let us know when you’re invited to interview.