Lead Marketing Analyst

Harnham; Remote; GBP 90,000 - 100,000; Full time

Job summary

A leading games studio in the UK is seeking a Lead Marketing Analyst to enhance its marketing analytics capabilities. This position involves owning end-to-end marketing analytics, developing LTV models, and designing incrementality experiments. Candidates must have experience in the gaming sector and be proficient in areas such as forecasting and advanced SQL. The role offers a salary between £90,000 and £100,000 and provides an exciting opportunity to contribute to a major marketing scale-up at a globally recognized brand.

Benefits

Salary of £90,000–£100,000

Qualifications

• Experience in the Gaming space is essential.
• Ability to build and own LTV models tied to attribution cohorts.
• Experience in designing and interpreting uplift and incrementality experiments.

Responsibilities

• Own end-to-end marketing analytics across CRM, paid media, and subscription funnels.
• Build forecasts that tie marketing performance to growth targets.
• Partner with marketing leadership to deliver actionable insights.

Skills

Experience in the Gaming space

LTV Modelling

Forecasting

Uplift / Incrementality

Advanced SQL

Data storytelling

Media Mix Modelling (MMM)

Attribution oversight

Vendor literacy

Job description

Lead Marketing Analyst

Fully Remote (UK-based)

£90,000–£100,000

The Company

I’m exclusively supporting a leading games studio, creators of one of the world’s longest-running MMORPGs, to find a Lead Marketing Analyst! This year marks a major marketing scale‑up, with spend set to more than double previous years; this is a rare chance to join a globally recognised gaming brand at a pivotal moment, driving the next stage of its growth

The Role

This is a hands‑on lead position, responsible for taking marketing analytics beyond current capacity.

• Own end‑to‑end marketing analytics across CRM, paid media, lifecycle, and subscription funnels
• Develop and maintain robust, continuously learning LTV models tied to attribution cohorts
• Build and own forecasts that tie marketing performance to spend and growth targets
• Design and interpret uplift / incrementality experiments where attribution is weak
• Provide attribution oversight across PC vs mobile pipelines, ensuring accuracy and reliability
• Partner with marketing leadership, finance, and exec teams to deliver clear, actionable insights
• Act as a mentor / partner to the current Senior Marketing Analyst

You’ll be embedded in Marketing with support from data engineering and data science, ensuring best practice and high‑quality outputs

Your Skills & Experience

• Experience in the Gaming space - essential for this role
• LTV Modelling – robust, continuously improving models tied to attribution cohorts
• Forecasting – building and owning forecasts that link spend to growth outcomes
• Uplift / Incrementality – designing and interpreting experiments where attribution falls short
• Advanced SQL
• Data storytelling – translating complex analytics into clear recommendations for marketers, CFO, and CEO
• Media Mix Modelling (MMM) – familiar with methods, data needs, vendors, and evaluation (nice to have)
• Attribution oversight – deep understanding of pipeline differences (PC vs mobile), data flows, and validation (nice to have)
• Vendor literacy – able to evaluate, run RFPs, and manage third‑party partners (nice to have)

The Benefits

• Salary of £90,000–£100,000

How To Apply

Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page