Lead Generation Representative

GEM Partnership; United Kingdom; Remote; GBP 25,000 - 30,000; Full time

Job summary

A leading technology firm is seeking a Lead Development Representative to drive their growth by converting marketing leads and managing lead data. This remote-based role requires proactive engagement with prospects and collaboration with marketing to enhance lead quality. The ideal candidate has B2B sales experience and familiarity with CRM tools like HubSpot. Competitive salary offered in the range of £25,000 to £30,000 per annum, plus potential for OTE.

Qualifications

• 1+ years of experience in a B2B sales or marketing operations role.
• Familiarity with CRM and sales engagement tools.
• Strong attention to detail and ability to manage contact and lead data.
• Experience with marketing leads and contributing to lead scoring is a plus.

Responsibilities

• Achieve 10 qualified meeting bookings per month.
• Engage leads via phone and outbound channels.
• Convert inbound leads into qualified prospects.
• Conduct research on prospects before engagement.
• Enrich leads with missing data points.
• Triage and route inbound MQLs to appropriate SDRs.
• Build and manage segmented lead lists in HubSpot.
• Create and optimise outbound sequences.
• Maintain lead database hygiene.
• Collaborate with Marketing for campaign audience definition.
• Re-engage dormant leads with nurture sequences.
• Track and report on LDR-led activities.

Skills

B2B sales experience

Attention to detail

Organised and process-driven

Strong written communication

Commercial awareness

Team player

Proactive and self-motivated

Tools

HubSpot

LinkedIn Sales Navigator

Lusha

Barbour ABI

Job description

Overview

Lead Development Representative

Salary: £25,000 - £30,000 per annum, plus circa £5k OTE. Location: Remote (Bristol HQ). My client is a rapidly growing technology/SaaS organisation offering a unique portfolio of services to the construction sector across the UK and internationally. There is a clear roadmap for future business transformation, which would lead to trebling their size over the next 2-3 years as the products and services are commercialised at pace. The Lead Generation Representative, a crucial appointment in realising their continued growth ambition, is an exciting opportunity to help them increase profitability and ultimately unlock the potential of their market proposition. This role focuses on converting inbound marketing leads, building targeted prospect lists, enriching data, and ensuring SDRs have the tools, sequences, and lead intelligence needed to succeed. The LDR acts as a critical bridge between Marketing and Sales to improve lead quality, reduce friction in handovers, and enhance pipeline velocity. The LDR is also responsible for directly converting warm leads into booked meetings through thoughtful outreach and consultative qualification, helping lay the foundations for a successful sales journey.

Key Responsibilities

• Personal responsibility for achieving 10 qualified meeting bookings per month.
• Proactively engage leads via phone and other outbound channels - this is not a passive, admin-only role.
• Convert inbound leads from marketing sources (web forms, demo tours, gated content, Academy downloads) into qualified prospects.
• Conduct brief but meaningful research into the company, project or persona before engaging warm leads.
• Uncover the prospect’s business challenges and demonstrate how Built Intelligence products offer a solution.
• Enrich leads with missing or strategic data points (company info, project data, job title, buying signals etc.).
• Triage, prioritise, and route inbound MQLs to the appropriate SDR or BDM based on defined criteria.
• Build and manage segmented lead lists in HubSpot for use by the SDR team based on Target Account Selling (TAS) priorities.
• Create, manage and optimise outbound sequences in HubSpot for SDRs to use in prospecting.
• Maintain lead database hygiene, including deduplication, bounce handling, and updating stale records.
• Collaborate with Marketing to define campaign audiences and support list pulling for content or event campaigns.
• Identify and re-engage dormant or unresponsive leads with nurture sequences or retargeting support.
• Track and report on LDR-led activities such as number of leads enriched, assigned, re-engaged or qualified.

The Person

• 1+ years of experience in a B2B sales or marketing operations role - ideally in SaaS or tech.
• Familiarity with CRM and sales engagement tools (e.g. HubSpot, LinkedIn Sales Navigator, Lusha, Barbour ABI).
• Strong attention to detail and ability to manage high volumes of contact and lead data.
• Organised and process-driven - comfortable working across multiple tools and data sources.
• Strong written communication skills for use in email sequencing and nurturing.
• Commercially aware with understanding of sales pipeline stages and qualification criteria.
• Collaborative team player who enjoys supporting others to succeed.
• Proactive and self-motivated with a curiosity for learning new tools and systems.
• Experience working with marketing leads and contributing to lead scoring and segmentation is a plus.

The role is remote-based, although you will be required to travel to their Bristol HQ occasionally to attend sales meetings and/or events.

If you feel you have the qualities our client is seeking, please forward your CV and covering letter indicating your current package to Graeme Parker at GEM Partnership or for a discreet conversation call our Peterlee office. GEM Partnership is acting as an employment agency on this vacancy.

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