Key Account Director

Mercia Group; Stafford; Hybrid; GBP 100,000; Full time

Job summary

A leading accountancy service provider in the UK is seeking a Key Account Director to enhance client relationships and drive strategic growth. This role is vital in maintaining over £8m in revenues by collaborating with top accountancy firms and industry partners. Expect challenges in managing high-value portfolios and a need for strong leadership and problem-solving skills. The position offers a competitive package and opportunities for hybrid working, alongside various employee benefits.

Benefits

Hybrid Working

Life Assurance

Private Healthcare

Subsidised Gym Membership

Cycle to Work scheme

Qualifications

• Experience managing high-value client accounts.
• Ability to inspire and lead a small team.
• Proven track record in developing strategic partnerships.

Responsibilities

• Manage and grow relationships with large clients.
• Identify opportunities for client retention and satisfaction.
• Collaborate with sales and marketing teams to build new partnerships.

Skills

Relationship management

Strategic thinking

Commercial acumen

Team leadership

Problem-solving

Tools

Salesforce

Zoom

MS Teams

Job description

Key Account Director

Location: Home-based with UK travel
Salary: Package of £100k+ (including base salary, commission, and car allowance)
Contract Type: Full Time, Permanent

What We Can Offer You: Hybrid Working, Life Assurance, Vitality Private Healthcare, Additional Holiday Purchase, Health Cash Plan, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers, and Access to Wellbeing Resources!

Why Do We Want You

Mercia Group, part of Wilmington Plc are looking for a high-performing, commercially-minded individual to manage and grow relationships with our largest clients and strategic partners.

This is a high-impact role with accountability for over £8m in revenues, requiring strategic thinking, strong commercial acumen, and the ability to inspire and lead a team.

To complete your application, you will be redirected to Wilmington Plc s career site.

At Wilmington Plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked apply!

Main Purpose of the Role

Your role will be to manage and grow relationships with our largest clients and strategic partners, including top accountancy firms, group heads, and key industry partners such as software providers and training organisations.

You will proactively manage accounts, identify opportunities, and ensure strong client retention, while collaborating with the Senior Leadership Team, sales, and marketing to build a pipeline of new strategic partnerships.

Staying close to clients businesses, you will provide insights, anticipate needs, and remain informed about changes in the accountancy industry to understand their impact on your portfolio.

Key Tasks and Responsibilities

• Drive growth and retention of revenues within your portfolio.
• Develop and leverage commercial and strategic partnerships to contribute to Mercia's wider growth strategy.
• Work closely with a designated Client Success Manager to ensure world‑class service for strategic clients and partners.
• Form and maintain strategic B2B partnerships; demonstrate solution‑selling expertise in regulated industries (accountancy, legal services, or education).
• Manage your time and workload efficiently to meet activity targets; proficiently use tools such as Zoom, MS Teams, and maintain accurate CRM records.
• Line manage and support a small team of Key Account Managers.
• Prioritise and target activities within your portfolio to maximise account potential.
• Negotiate commercially with clients, partners, and procurement teams to achieve mutually beneficial outcomes, consulting legal teams as necessary.
• Build and maintain a pipeline of opportunities that grows year on year.
• Collaborate with the product division on new solutions, pricing, and go‑to‑market materials.
• Support the wider sales team in commercial negotiations, proposals, and client contracting.
• Accurately capture and record client and partner interactions in Salesforce and other systems.
• Convert proposals into successful deals and track performance metrics (conversion rates, pipeline growth, revenue retention/win).
• Build internal networks to leverage expertise across Mercia.
• Log client feedback, requests, and insights with the Product Department.

What’s the Best Thing About This Role

You will be at the heart of Mercia’s strategic growth, shaping partnerships with some of the biggest names in the accountancy profession while leading a small team and influencing the wider sales strategy.

What’s the Most Challenging Thing About This Role

Managing a high-value portfolio with multiple stakeholders and complex negotiations requires commercial agility, proactive problem‑solving, and the ability to balance long‑term strategy with day‑to‑day operational demands.

What We’re Looking For

To be successful in this role, you must:

• Build and maintain strong relationships across all departments and divisions, acting as a trusted, high‑profile point of contact within the organisation.
• Stay on the pulse of the business, identifying opportunities for strategic partnerships to drive growth.
• Positive, diligent, and focused on commercial growth through client need identification and problem‑solving.
• Strong team player, willing to share best practices and support colleagues.
• Demonstrates sales role model behaviour and inspires the wider sales team.
• Able to travel across the UK (and occasionally further afield); attend regular internal meetings in Leicester and London.

To be successful in this role, it would be great if you have:

• Previous sales experience in the accountancy industry.

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

About us

Mercia Group, part of Wilmington plc, a leading provider of information, education, and networking services. At Mercia, we support accountancy firms across the UK with high-quality training, content, and resources. By joining our team, you’ll be part of a forward‑thinking business that values curiosity, collaboration, and continuous growth.

Find What You’re Looking For

We are ambitious and inclusive, filled with integrity and curiosity. We are Wilmington plc. Are you Join us and achieve more within your career with mutual respect, support and fair rewards.

Click on APPLY today!