Sales Team Lead

KAYALI; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A modern fragrance brand in the UK is seeking a Team Lead to oversee the Selfridges counter. This role involves driving sales performance, managing daily operations, and training retail staff. The ideal candidate has 3-4 years of retail experience in beauty or fragrance, strong selling and coaching skills, plus proficiency in Microsoft tools. You'll enhance customer experience and uphold brand standards, ensuring a motivated team culture while meeting sales targets.

Qualifications

• Minimum 3-4 years of retail experience in beauty or fragrance, with leadership exposure.
• Strong selling, coaching, and storytelling skills.
• Highly organized, proactive, and confident in leading a team.

Responsibilities

• Drive daily, weekly, and monthly sales to exceed targets and KPIs.
• Train and motivate Retail Sales Consultants to deepen their product knowledge and selling skills.
• Monitor stock levels, report shortages, and ensure optimal availability.

Skills

Retail experience

Coaching and storytelling

Sales proficiency

Communication skills

Organizational skills

Tools

Microsoft Outlook

Microsoft Excel

Job description

Description

Who We Are

Fuelled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to 'my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty‑free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi‑faceted jeweled bottles.

Our Mission

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary

KAYAI is looking for a Team Lead who will be responsible for leading the Selfridges Kayali counter to deliver exceptional customer experience, drive sales performance, and uphold the highest standards of brand representation. You will manage daily operations, coach your team, and bring Kayali's storytelling and fragrance expertise to life for every customer. This role is key in ensuring consistent growth, operational excellence, and a motivated team culture.

Key Responsibilities

Sales Leadership

• Drive daily, weekly, and monthly sales to exceed targets and KPIs.
• Lead by example on the shop floor with strong service, selling, and storytelling.
• Use coaching to elevate team confidence, fragrance layering skills, and conversion.
• Train and motivate Retail Sales Consultants to deepen their product knowledge and selling skills.
• Deliver daily briefs, coaching moments, and on‑counter training.
• Support the team with guided fragrance discovery and layering expertise.

Operations & Stock Management

• Monitor stock levels, report shortages, and ensure optimal availability at all times.
• Maintain merchandising, hygiene, and visual standards to brand guidelines.
• Oversee replenishment, tester management, and operational compliance.
• Maintain strong relationships with store management and floor teams.
• Provide feedback on counter performance, customer behaviours, and competitor activity.
• Communicate daily/weekly performance updates to the Area Manager or Education team.

Requirements

• Minimum 3-4 years of retail experience in beauty or fragrance, with leadership exposure.
• Strong selling, coaching, and storytelling skills.
• Highly organized, proactive, and confident in leading a team.
• Excellent communication skills and ability to build rapport quickly.
• Proficiency in basic Microsoft tools (Outlook, Excel)