Junior Marketing Specialist

European Foundation for Business Qualification (EFBQ); Cannock Wood; Hybrid; GBP 25,000 - 35,000; Part time

Job summary

A leading educational organization in Cannock is seeking a Junior Marketing Specialist to deliver the marketing plan for Europe, focusing on customer acquisition and retention. The role involves managing website content, creating PR and social media content, and executing SEO and PPC campaigns. Candidates should have at least 3 years in B2B marketing and strong digital marketing skills. This position is on a 6-month contract with potential for extension, requiring in-office presence every 1-2 weeks.

Qualifications

• Minimum of 3 years in B2B marketing.
• Strong expertise in SEO, PPC, and social media.
• Experience in managing campaigns and CRM systems.

Responsibilities

• Manage and optimise website content and performance.
• Create and distribute content for PR, social media, email, and campaigns.
• Deliver SEO and PPC campaigns with agencies.
• Plan and execute social media engagement.
• Project manage multi-channel marketing campaigns.
• Produce marketing collateral and support CRM segmentation.
• Liaise with Group Marketing for communications and initiatives.

Skills

B2B marketing

Digital marketing expertise

Campaign management

Proficient in Google Analytics

Copywriting skills

Project management

Education

Marketing/business degree or CIM qualification

Tools

Google Analytics

MailChimp

Hubspot

Microsoft Office

Adobe Creative Suite

Job description

Role

Junior Marketing Specialist

Location

Cannock (expected in office once every 1-2 weeks).

Contract Length

6-month contract potential of extension.

Purpose

Deliver Client's marketing plan for Europe. Coordinate online and offline marketing activities to support customer acquisition and retention.

Key Responsibilities

• Manage and optimise website content and performance.
• Create and distribute content for PR, social media, email, and campaigns.
• Deliver SEO and PPC campaigns with external agencies.
• Plan and execute social media engagement.
• Project manage multi-channel marketing campaigns and events.
• Produce marketing collateral and support CRM data segmentation and reporting.
• Liaise with Group Marketing on internal communications and global digital initiatives.

Skills & Experience

• At least 3 years in B2B marketing.
• Strong digital marketing expertise (SEO, PPC, social media, web management).
• Experience managing campaigns, agencies, and CRM systems.
• Proficient in Google Analytics, Microsoft Office, and marketing tools (e.g., MailChimp, Hubspot).
• Copywriting and proofing skills.
• Project management and organisational ability.

Desirable

• Marketing/business degree or CIM qualification.
• Adobe Creative Suite experience.