Integrated Planning Lead (Media and Digital Marketing)

Karo Healthcare; Taplow; On-site; GBP 60,000 - 80,000; Full time

Job summary

A dynamic personal-care retail company is seeking an Integrated Planning Lead to drive media and digital marketing initiatives. You will manage campaign planning across various brands and regions, ensuring alignment with commercial priorities. Candidates should have experience in FMCG or retail, strong communication skills, and a solid understanding of paid media channels. This is an excellent opportunity to impact growth in a fast-paced environment, offering flexible work schedules and a competitive salary.

Benefits

Competitive salary package

Flexible schedule

Positive work environment

Challenging projects

Qualifications

• Experience in FMCG, retail, healthcare, or other consumer-facing industries.
• Strong understanding of paid media channels and their integration.
• Ability to translate performance data into actionable insights.

Responsibilities

• Own and drive end-to-end planning of paid media campaigns.
• Collaborate with brand teams to align media strategies.
• Track KPIs and recommend improvements based on data.

Skills

Media planning

Digital marketing strategy

Stakeholder management

Analytical skills

Job description

Overview

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Join us at Karo Healthcare on our exciting journey. We\'re currently looking for an Integrated Planning Lead (Media and Digital Marketing) for our office in Maidenhead.

What you\'ll do

• Own and drive end-to-end planning of paid media and digital marketing campaigns across brands and regions.
• Partner with local and central brand teams to align media strategies with commercial priorities and market dynamics.
• Collaborate closely with external agencies and internal stakeholders to optimize cross-channel campaigns (TV, digital, social, performance, etc.).
• Ensure a consumer-centric media approach through audience insights, channel strategies, and measurement frameworks.
• Track KPIs and develop data-informed recommendations for campaign performance and media investments.
• Foster a test-and-learn culture—from A/B experiments to creative innovation.

Experience and qualifications

• Experience in FMCG, retail, healthcare, or other fast-paced, consumer-facing industries.
• Proven track record in media planning, digital marketing strategy, or integrated campaign management—in-house or agency side.
• Strong understanding of paid media channels (programmatic, social, TV, influencer, search, etc.) and how they work together.
• Excellent stakeholder management and communication skills—you thrive in matrixed, cross-market environments.
• Analytical mindset; you can translate performance data into action.
• Comfortable navigating ambiguity and owning outcomes in a high-growth company.

What to expect

• Impact, agility, and ownership. You\'ll lead the planning and orchestration of digital and media initiatives across multiple markets.
• International exposure. Collaborate with cross-functional teams across the UK, Nordics, DACH, and the US.
• Growth-driven culture. We\'re scaling fast—this is your chance to shape how we connect with millions of consumers globally.
• Real responsibility. You won\'t just plan—you\'ll lead and influence at both strategic and executional levels.

Benefits

• A competitive salary package with growth opportunities to meet your personal ambitions.
• Flexible schedule and work-life balance.
• Responsibility for exciting and challenging projects with direct, visible impact on customers and the industry.
• Very positive work environment in a dynamic, international, and motivated team.
• Start-up spirit while being part of a large international organization with strong values.