Insurance Marketing Specialist

Get Staffed Online Recruitment Limited; Stafford; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading recruitment agency is seeking a Marketing Lead to drive strategies and campaigns in the insurance and financial services industry. This role involves managing digital marketing initiatives, producing engaging content, and ensuring compliance with FCA regulations. The ideal candidate will have a strong background in marketing, preferably within financial services, and will work collaboratively across teams to achieve business growth. Join us to shape the future of marketing and enhance brand presence through innovative approaches.

Qualifications

• Proven track record in marketing within insurance or financial services.
• Experience in digital marketing and marketing campaign management.
• Strong analytical skills to optimize marketing strategies.

Responsibilities

• Develop and execute marketing plans to support business growth.
• Manage social media strategy and website optimization.
• Produce content to engage Brokers and clients.

Skills

Digital marketing

CRM management

Campaign management

SEO/SEM

Content creation

Education

Level 5 Diploma in Marketing

Marketing Degree

Tools

WordPress

Microsoft applications

Canva

Job description

Are you a dynamic, creative Marketer eager to make a difference in the insurance and financial services industry? Do you have proven expertise in delivering innovative campaigns, shaping strategies, and driving brand growth? If so, this is the opportunity you've been waiting for!

Our client is an independent Collective made up of financial and legal insurance, motor insurance, and support services companies. Together, they're shaping the future of specialist insurance products, legal expense solutions, and customer claims handling, and they're looking for a Marketing Lead to help them accelerate growth across their business divisions.

About the Role

As Marketing Specialist, you'll take full ownership of their marketing function, driving strategy, campaigns, and initiatives that amplify the brand's presence in competitive markets. From crafting compelling digital content to managing lead generation campaigns, you'll help them shape their message, engage their Brokers, intermediaries, and clients, and support their 2026 expansion plans.

This is your chance to work at the heart of innovation, helping to foster relationships and deliver tailored solutions in the motor, legal expense, and financial services sectors. You'll directly contribute to strengthening Broker partnerships and delivering measurable outcomes, ensuring compliance with Consumer Duty and FCA requirements at all times.

What You'll Be Doing:

• Strategic Leadership: Develop and execute short and long-term marketing plans, supporting the group's vision for sustainable business growth.
• Digital Transformation: Manage social media strategy, SEO/SEM campaigns, and website optimisation using WordPress, employing analytics to improve ROI and user engagement.
• Content Creation: Produce high-quality blogs, case studies, videos, and thought-leadership pieces to support Broker relationships and client engagement.
• Lead Generation: Collaborate with business development and client teams to enhance sales support, implement CRM strategies, and drive impactful campaigns.
• Brand Engagement: Coordinate industry events, awards submissions, and webinars, ensuring consistent messaging and brand positioning at every touchpoint.
• Compliance and Governance: Work with Compliance to ensure all marketing activities align with FCA guidelines and Consumer Duty principles.
• Performance Insight: Monitor campaign KPIs, reporting on marketing impact and recommending improvements.

About You

Our client is looking for someone who is:

• A Proven Marketer: You have a strong track record in marketing within insurance or financial services, with hands-on experience in CRM, digital marketing, and campaign management.
• Collaborative and Strategic: You thrive when working across teams, influencing senior stakeholders, and aligning marketing with business development objectives.
• Regulation-Savvy: You understand FCA regulations, Consumer Duty, and Financial Promotions standards, and can ensure compliance at every stage.
• Tech-Smart: Advanced skills in Microsoft applications, CRM platforms, and design tools like Canva come naturally to you.
• Creative and Analytical: You balance innovation with data-driven decision-making, optimising marketing for real results.

Qualifications Required:

• Level 5 Diploma in Marketing (e.g. CIM, ILM) or Marketing Degree.
• Proven CPD in Marketing within Financial Services.

Why Join Our Client?

You’ll join a forward-thinking collective built on collaboration, innovation, and excellence. Working alongside leading insurance and financial services brands, you’ll play a key role in shaping their marketing strategy and driving their ambitious growth agenda for 2026 and beyond.

They believe in empowering individuals, fostering professional development, and creating a culture where ideas thrive and outcomes matter. If you’re ready to lead from the front, amplify brand impact, and shape the future of marketing across their business, this is the place for you.