Influencer Marketing Specialist

Headway Inc; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global tech company is seeking an Influencer Marketing Specialist to boost brand awareness and scale partnerships with influencers. The role focuses on engaging UGC creators, building long-term relationships, and optimizing campaign performance. Ideal candidates have over 1.5 years of experience in influencer marketing and strong analytical, communication, and negotiation skills. The company offers an ambitious work environment and various perks including health insurance and a personal development plan.

Benefits

Medical insurance

Personal development plan

Compensation for English language learning

Corporate holidays

Qualifications

• 1.5+ years of experience in Influencer Marketing.
• Solid understanding of working with influencers across platforms.
• English proficiency at B2 level or higher.

Responsibilities

• Engage and test new UGC creators for promotion.
• Build partnerships with thought leaders.
• Analyze campaign performance for optimization.
• Develop creatives tailored to product specifics.

Skills

Influencer Marketing

Negotiation Skills

Analytical Mindset

Creativity

Communication Skills

Job description

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Companies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements — and our greatest value — is our team. We believe in people, in our shared values, and in the idea that fortune favors the bold.

Together with our Collaborative Marketing Team Lead, Nataliia, we’re now looking for an Influencer Marketing Specialist to help us scale partnerships with influencers and creators and boost brand awareness of our products.

You’re a great match if you want to:

• Launch bold and creative campaigns
• Set trends and experiment with new collaboration formats
• Bring ambitious ideas to life and influence the company’s marketing strategy
• Build a strong brand presence across key platforms
• Create long-term partnerships that help scale Headway’s business

What you’ll be doing:

• Search for, engage, and test new UGC creators and influencers to drive effective promotion of Headway products
• Build long-term partnerships with thought leaders across various niches
• Coordinate collaboration with content creators, designers, and cross‑functional teams
• Analyze campaign performance and optimize for better results
• Explore new opportunities and approaches for working with UGC creators
• Develop relevant creatives tailored to each product’s specifics
• Test content formats and scripts for creators based on localization

What you need to join us:

• 1.5+ years of experience in Influencer Marketing
• Solid understanding of how to work with influencers and UGC creators across different platforms (YouTube, TikTok, Instagram, etc.)
• Strong negotiation skills and the ability to build long‑term partnerships
• Analytical mindset — you make decisions based on data, not guesses
• English proficiency at B2 level or higher
• Your superpowers: creativity, proactivity, and excellent communication skills

What we offer:

• Work within an ambitious team on a socially impactful education product
• An office with a reliable shelter, generators, satellite internet, and other amenities
• Access to our corporate knowledge base and professional communities
• Personal development plan
• Compensation for English language learning, external training, and courses
• Medical insurance and full sick leave compensation
• Company doctor and massage in the office
• Sports activities: running, yoga, boxing, and more
• Corporate holidays: we go on a week-long paid holiday to rest and recharge twice a year
• Supporting initiatives that help Ukraine

Are you interested?

Send your CV!