Hybrid Event Marketing Lead - Data-Driven Campaigns & ROI

Discovery, Inc. (Formerly Scripps Networks Interactive); Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading media company in the United Kingdom is seeking a Marketing Specialist to develop and implement multi-channel marketing campaigns. You will collaborate with various internal teams, create marketing content, and drive audience engagement for events. The ideal candidate should possess strong marketing experience within media or publishing, excellent communication skills, and a creative mindset. This role offers a hybrid work model, allowing for both remote and in-office work.

Qualifications

• Proven experience in marketing, ideally within events or media/publishing.
• Strong understanding of digital marketing channels and tools.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines.
• Proficiency in marketing automation/event platforms.
• Familiarity with analytics tools.
• Creative mindset with a data-driven approach.

Responsibilities

• Develop and implement multi-channel marketing campaigns.
• Create compelling marketing copy for various platforms.
• Drive delegate registrations through targeted marketing.
• Track campaign performance using analytics tools.
• Collaborate with internal teams and external partners.

Skills

Proven experience in marketing

Strong understanding of digital marketing channels

Excellent written and verbal communication skills

Ability to manage multiple projects

Proficiency in marketing automation

Creative mindset with a data-driven approach

Tools

Braze

Splash

Adobe Analytics

Job description

A leading media company in the United Kingdom is seeking a Marketing Specialist to develop and implement multi-channel marketing campaigns. You will collaborate with various internal teams, create marketing content, and drive audience engagement for events. The ideal candidate should possess strong marketing experience within media or publishing, excellent communication skills, and a creative mindset. This role offers a hybrid work model, allowing for both remote and in-office work.