Head of User Acquisition

Mistplay; Boston; Hybrid; GBP 157,000 - 224,000; Full time

Job summary

A leading mobile gaming loyalty app is seeking a Global Head of User Acquisition to lead their user acquisition strategy and team. The role requires expertise in performance marketing with a track record of managing substantial budgets. The successful candidate will work closely with various departments to drive app growth and enhance user quality. This position offers a competitive salary ranging from $210,000 to $298,500, alongside opportunities for bonuses and stock options. A remote or hybrid working model is available.

Benefits

Team lunches

Game nights

Company-wide events

Qualifications

• 8+ years in performance marketing and mobile app user acquisition.
• Experience managing multi-million dollar budgets and optimizing performance.
• Strong communication and presentation skills.

Responsibilities

• Lead a team of User Acquisition managers to achieve targets.
• Manage media and creative budgets.
• Collaborate with product and LiveOps teams for cross-functional growth.

Skills

Performance marketing

Mobile app user acquisition

Data-driven decision making

People management

Creative and analytical mindset

Relationship building

Job description

Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere! Download Mistplay on the Google Play Store here and follow us on Instagram, Twitter and Facebook.

The Global Head of User Acquisition (Director, UA) is a crucial leadership role sitting at the center of our growth engine. The User Acquisition Director will lead a growing team of user acquisition managers to maximize the business impact of a nine-figure annual UA budget by evolving best practices in strategy, performance optimization, analytics, and continuous experimentation across media sources to scale high-quality new users to the Mistplay app.

You will report directly to our VP of Marketing and collaborate closely with creative, finance, commercial, business operations, and product teams.

Key responsibilities:

• Evolve our UA strategies and day‑to‑day operations to achieve and exceed specific weekly/monthly/quarterly ROAS and user quality goals.
• Own the structured & data‑driven approach to experimentation and optimization across current and net new media sources.
• Lead a team of User Acquisition managers to achieve forecasted performance and scale. Provide the leadership and governance to help the team drive tactical execution, and ensure the team receives the right mentorship, training and professional development growth.
• Managing the functional P&L including media, tools, headcount, and creative budgets, including forecasting and resourcing plans.
• Collaborate closely with our product and LiveOps teams to help facilitate cross‑functional initiatives to maximize user LTV, app growth, and client ROI.
• Partner closely with Sr. Director of Enterprise Analytics and data teams to prioritize and guide analytical support for performance measurement, forecasting and planning, and automation to maximize UA’s contribution to the business.
• Provide critical analysis & insights into operational performance, and report on a regular cadence to the VP of Marketing and other executive stakeholders including our Board of Directors.
• Maintain key senior relationships with media partners to get the most out of these relationships, including escalation, beta programs, and other methods of collaboration that helps drive campaign performance.
• Provide thought leadership on the latest user acquisition trends, shifts in market dynamics, and emerging platforms.

Qualifications:

• 8+ years of experience in performance marketing, with extensive experience in mobile app user acquisition.
• Proven track record of managing multi‑million dollar monthly budgets to profitably scale a mobile app, meeting and exceeding goals, and optimizing performance through extensive A/B and MVT testing, incrementally testing, creative testing, and other experimentation and optimization.
• Thought leadership on mobile marketing, UA, performance marketing best practices.
• Ability to make informed data‑driven decisions based on performance insights and any downstream or cross‑functional impact on the business overall.
• A creative, collaborative, analytical, and growth marketing mindset that enables agile problem solving for challenges that arise within UA or cross‑functionally.
• Expertise in people management, mentorship, and training of junior and experienced marketers.
• Senior relationships with most of the key ad networks, SDK networks, DSPs and other key media partners (eg: Google, Meta, TikTok, Applovin, etc).
• Excellent communicator and presenter, with strong ability to tell stories through data.
• Enthusiastic and passionate about growth and impact, and UA/performance marketing.
• Data driven with high analytical literacy and a deep understanding of how to ask the right questions and guide analytics teams to help deliver the answers.
• Outgoing with strong relationship building and collaboration skills.
• Excited to work with teams globally.

$210,000 - $298,500 a year The Salary band above is the National Average across the United States, in USD. The salary band & salary offered will vary based on the location, skills & experience of the successful candidate. Please note this is base salary only, Director level positions are eligible for an annual bonus & stock options. While we will prioritize Candidates based in Montreal or Toronto, where we follow a hybrid model, we are open to remote candidates located in the Eastern United States.

Why Mistplay?

We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in‑person: Team Lunches, game nights, company‑wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.