Head of Subscription Marketing Analytics

Future; Bath; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

A leading media company is seeking a Head of Subscription Marketing Analytics in Bath. You will drive subscriber growth and retention strategies, mentor analysts, and partner with marketing teams. The role offers a salary range of £60,000 - £85,000 with a hybrid working model. Company perks include uncapped leave, sharing profits, and wellbeing support.

Benefits

Uncapped leave

Profit sharing bonus

Referral rewards

Wellbeing support

Share Incentive Plan

Qualifications

• Experience as a marketing analyst in a consumer subscription business.
• Expertise in improving LTV and reducing churn.
• Experience partnering with marketing teams.

Responsibilities

• Lead sustainable subscriber growth and retention.
• Mentor junior analysts and develop team capability.
• Create growth loops and apply insights for marketing optimization.

Skills

Acquisition and retention analytics

SQL

Advanced Excel/Google Sheets

Data translation for non-technical audiences

Commercial mindset

Tools

GA4

Looker

Statistical analysis tools (R, Python)

Job description

Future is a global leader in specialist media, connecting over 400 million people worldwide with the content, services, and experiences they love. With more than 250 trusted brands, our portfolio includes household names such as The Week, Kiplinger, PC Gamer, Wallpaper, and woman&home. We create loyal, high-value audiences through quality content, marketing, and leading digital platforms, allowing us to monetise in multiple ways including advertising, e-commerce, events, and subscriptions.

Our business is fast-moving and data-led, combining editorial authority with the latest audience development and marketing capabilities. Subscriptions are a strategic priority, and we are investing to become a world-class, data-driven subscription marketing organisation.

Role Description

The Head of Subscription Marketing Analytics, reporting to the Growth Director, will join our Growth Squad within the Subscriptions business as the squad's lead analyst. You will be the main data partner to marketing leaders across acquisition and retention, working with our central Strategy and Data & Analytics teams.

Your mission is to lead sustainable subscriber growth and retention by turning insights into clear actionable strategies that optimise, and scale marketing. You will also mentor junior analysts within the squad to develop capability and ensure consistency in delivery.

You will excel at creating growth loops and feedback loops, applying insights from incrementality testing, marketing mix modelling, attribution analysis, and campaign performance measurement. You'll work across the entire subscriber journey, from targeting high-LTV segments in acquisition to understanding and reducing churn, ensuring every marketing decision is guided by data-driven evidence.

Experience Required

• Experience as a marketing analyst in a consumer subscription or recurring revenue business (e.g. media, streaming, consumer services, membership, DTC subscriptions).
• Expertise in acquisition and retention analytics, with experience improving LTV and reducing churn.
• Advanced proficiency in relevant tools: SQL, Excel (can maintain complex spreadsheets)/Google Sheets, GA4, Looker; familiarity with statistical analysis tools and techniques (e.g. R, Python, regression, clustering, and forecasting) for advanced modelling is beneficial but not essential.
• Experience with attribution, incrementality, funnel analysis, and customer segmentation.
• Experience partnering with marketing teams to shape acquisition, retention, and pricing strategies.
• Commercial mindset with the ability to translate complex analysis into tangible growth.
• Simplify complex data for non-technical audiences.

What's in it for you

The expected range for this role is £60,000 - £85,000

This is a Hybrid role from our Bath or London Office, working three days from the office, two from home

Plus more great perks, which include:

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Wellbeing support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

About Us

We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!

Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business. It's the Future.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!