Head of Subscription Marketing

Who+Why | Talent | Culture | Comms; Bristol; On-site; GBP 70,000 - 90,000; Full time

Job summary

A fast-growing B2B organization in the UK is seeking a Head of Marketing to own the marketing strategy, budget, and performance. The ideal candidate will have a strong background in B2B marketing, expertise in demand generation, and HubSpot proficiency. This senior role offers genuine autonomy, allowing you to build a team and drive growth through innovative marketing strategies and channels.

Qualifications

• Experience as a Head of Marketing or senior growth leader with B2B background.
• Hands-on experience in demand generation and digital channels.
• Strong expertise in HubSpot covering automation and reporting.

Responsibilities

• Own the full marketing strategy and budget.
• Drive measurable growth through brand positioning.
• Experiment with channels and partnerships.

Skills

Demand generation

Digital channels

Content marketing

CRM expertise

HubSpot

Lifecycle marketing

Job description

Job Description

Own the brand. Drive predictable growth. Build a marketing engine from the ground up in a fast-scaling B2B business.

Who?

This fast-growing B2B organisation is scaling with intent — investing in brand, systems and partnerships to build long-term, sustainable growth. With an ambitious leadership team and a clear commercial vision, they’re creating a business where marketing is a true growth driver, not a support function.

And you? You’re an experienced Head of Marketing or senior growth leader with a strong B2B background, ideally in SME or SMB markets. You’re hands‑on across demand generation, digital channels, content, CRM and lifecycle marketing, with deep HubSpot expertise covering automation, segmentation and reporting. You’ve built brands, scaled acquisition funnels, launched partner or affiliate networks and thrive in fast-growth environments where ownership, pace and impact matter.

Why?

This is a senior, high-impact role with genuine autonomy and influence. You’ll own the full marketing strategy, budget and performance, shaping everything from brand positioning to conversion optimisation. There’s scope to build and lead a high‑performing team over time, experiment with channels and partnerships, and work closely with leadership to drive measurable growth. Alongside a strong sa…