Head of Sales – Industrial Engineering

White Recruitment Construction; Greater London; On-site; GBP 120,000 - 170,000; Full time

Job summary

A leading engineering firm in Greater London is seeking a Head of Sales to lead the commercial function of their dynamic engineering and manufacturing business. The successful candidate will develop and execute the sales strategy, build relationships, and lead a performance-driven sales team. This role offers a salary between £120,000 and £170,000, plus car allowance and private health insurance, making it a unique opportunity in the industrial sector.

Benefits

Car allowance

25 days holiday plus bank holidays

Private health insurance

Annual performance bonus up to 20%

Qualifications

• Proven track record of senior sales leadership within technical, engineered products or industrial solutions.
• Experience in selling to industrial end users and installation companies.
• Strong understanding of sales forecasting, pipeline management, and contract negotiation.

Responsibilities

• Develop and implement a strategic sales plan to achieve revenue targets.
• Lead, mentor, and grow the sales team to maximise performance.
• Build relationships with key clients, channel partners, and strategic accounts.
• Analyse market trends and prepare forecasts for executive leadership.

Skills

Sales leadership

Commercial acumen

Relationship building

Sales forecasting

Team management

C-suite communication

Cross-border sales

Job description

Head of Sales – Industrial Engineering

We are seeking an experienced Head of Sales to lead and grow the commercial function of a dynamic engineering and manufacturing business specializing in Industrial Engineering solutions.

You will be responsible for shaping and executing the sales strategy, building strong customer relationships, driving new business growth, and leading a sales team to deliver on ambitious revenue objectives. This is a unique opportunity to scale sales in a company that combines cutting-edge engineering with resilience-focused solutions deployed across Europe.

Key Responsibilities

• Develop and implement a strategic sales plan to achieve revenue targets across industrial engineering solutions.

• Lead, mentor, and grow the sales team to maximise performance and market reach.

• Build and maintain strong relationships with key clients, channel partners, OEMs and strategic accounts.

• Drive business development initiatives across targeted sectors (industrial, municipal, commercial).

• Work closely with engineering, marketing and project delivery teams to ensure sales proposals are technically sound and commercially compelling.

• Analyse market trends, competitor activity, and customer needs to shape go-to-market strategy.

• Prepare forecasts, sales pipeline reports, and performance analyses for executive leadership.

• Represent the business at industry events, conferences and client meetings throughout Europe.

Skills & Experience

• Proven track record of senior sales leadership within technical, engineered products or industrial solutions.

• Experience in selling to industrial end users and installation companies.

• Excellent commercial acumen with a strong understanding of sales forecasting, pipeline management, and contract negotiation.

• Strong communicator and relationship builder with confidence interfacing at C-suite level.

• Demonstrated ability to motivate, develop, and scale high-performing sales teams.

• European travel readiness and familiarity with cross-border sales environments.

What’s on Offer

• Total salary: £120,000 – £170,000
• Base salary: £100,000 negotiable depending on experience
• Annual performance bonus: up to 20% of base
• Deal bonuses: £1,000-£20,000 per contract depending on deal size and margin
• Car allowance: £10,000
• Holiday allowance: 25 days plus 8 days bank holiday
• Private health insurance
• 8% pension