Head of Marketing, (Shallow Catalogue)

Warner Music Group; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading music company in Greater London is seeking a Head of Marketing for their shallow catalogue. This role involves leading innovative marketing strategies, managing a dynamic team, and driving growth through effective campaigns across multiple platforms. The ideal candidate will have extensive experience in music marketing, proven success in campaign management, and a deep understanding of digital trends. Join us to shape the future of music marketing.

Qualifications

• Minimum 5–7 years of experience in music marketing.
• Demonstrated success leading marketing campaigns that drove measurable growth.
• Strong understanding of digital platforms like TikTok and YouTube.

Responsibilities

• Lead the marketing strategy for Atlantic UK’s shallow catalogue.
• Guide and develop the marketing team.
• Manage budgets for marketing campaigns.
• Analyze audience trends to inform campaign strategies.

Skills

Music marketing expertise

Team leadership

Data analytics skills

Creative judgement

Commercial acumen

Job description

Head of Marketing, (Shallow Catalogue)

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

● Curiosity : We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.

● Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

● Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Head of Marketing (Shallow Catalogue)

Position Summary

The Head of Marketing (Shallow Catalogue) leads the creative and strategic direction for Atlantic UK’s shallow catalogue, bringing iconic artists and tracks to new audiences and driving meaningful, sustained streaming & physical growth. Reporting to the Marketing Director, Atlantic UK, this role owns the UK-led strategy for shallow catalogue, working in close partnership with frontline teams to build integrated artist plans that elevate both legacy and current moments.

This role requires sharp commercial judgement, deep cultural awareness, and the ability to spot early opportunities across digital platforms and turn them into globally impactful campaigns. The Head of Marketing will guide a growing team, champion innovation, and ensure Atlantic’s catalogue remains culturally relevant, competitive, and creatively ambitious.

Responsibilities

Strategy & Ownership

• Develop and lead Atlantic UK’s shallow catalogue marketing strategy, setting a clear vision and measurable priorities across artists and campaigns.
• Identify emerging opportunities (platform trends, fan moments, cultural sparks) early and translate them into scalable campaign strategies.
• Build integrated plans in partnership with frontline marketing managers to ensure catalogue activity complements and enhances active frontline cycles.
• Shape creative direction for catalogue campaigns, ensuring older repertoire is reimagined in ways that feel fresh, culturally relevant, and digital-first.

Leadership & Team Development

• Lead, mentor, and develop the shallow catalogue marketing team, fostering a culture of creativity, accountability, and pace.
• Provide guidance on campaign planning, problem‑solving, prioritisation, and cross‑team collaboration.
• Champion shallow catalogue internally – educating wider teams, driving alignment, and elevating the visibility and value of catalogue initiatives.

Campaign Execution & Revenue Growth

• Oversee the design and delivery of UK‑led catalogue campaigns that deliver clear streaming uplift, audience development, and commercial growth.
• Use data insights to guide decision‑making, forecast performance, and refine campaign strategies.
• Manage budgets, ensuring efficient allocation of spend and positive P&L outcomes across projects.
• Collaborate with digital, streaming, A&R admin, creative, commercial, and global teams to deliver best‑in‑class work.

Insights & Analytics

• Track audience behaviour, platform trends, and campaign performance to inform strategic direction.
• Produce insight‑led reporting that communicates results, learnings, and next‑step recommendations across the business.
• Monitor competitive catalogue activity across labels to identify white‑space opportunities and innovative approaches.

About You

• Extensive experience in music marketing or catalogue management, ideally within a major label or leading independent.
• Demonstrated success leading marketing campaigns that drove measurable streaming uplift and audience growth.
• Proven leadership skills – experience managing, developing, and motivating a team.
• Deep understanding of digital platforms, TikTok culture, streaming dynamics, and how catalogue behaves across them.
• Strong commercial acumen with a track record of managing budgets and driving profitable outcomes.
• Exceptional creative judgement: ability to brief and challenge creative teams, shape compelling ideas, and evolve older repertoire for new audiences.
• Excellent communication and relationship‑building skills, with experience working directly with artists, managers, and senior stakeholders.
• Highly analytical, confident using data insights to inform both creative and commercial decisions.
• Proactive, resourceful, and opportunity‑spotting mindset; able to move quickly when cultural moments emerge.

Minimum Criteria

• Minimum 5–7 years of experience in music marketing, with at least 2–3 years at Manager/Senior Manager level.
• Direct experience leading multi‑platform marketing campaigns with proven streaming growth outcomes.
• Demonstrated ability to work directly with artists and management teams.
• Clear examples of identifying an early trend or moment and turning it into a structured marketing initiative.
• Strong understanding of TikTok, Reels, YouTube Shorts, and emerging platforms as discovery engines for catalogue.
• Experience reading and interpreting streaming and social data independently.
• Evidence of collaboration with frontline or release teams on integrated campaigns.
• Comfort managing budgets, timelines, and cross‑functional stakeholders at a senior level.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.