Head of Marketing (Live Events & Festivals)

J&T Business Consulting; Manchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading events marketing firm in Manchester is seeking a Head of Marketing to orchestrate its marketing strategy across festivals and events. This role requires a seasoned leader with proven experience in managing significant budgets and delivering effective audience engagement. The ideal candidate should possess strong skills in digital marketing and brand management, leading a talented team to drive growth and revenue. The company offers competitive salary and professional development opportunities.

Benefits

Annual bonus

Professional development opportunities

Access to industry conferences

Company socials

Casual dress code

Complimentary entry to festivals

Qualifications

• Minimum 5 years in a senior marketing role within the festival/live events sector.
• Proven success leading marketing for major festivals or entertainment brands.
• Strong experience managing six-figure marketing budgets.

Responsibilities

• Lead and implement marketing strategy across various channels.
• Develop integrated campaign calendars aligned with partner activations.
• Oversee campaign planning to achieve budgets and deliverables.

Skills

Digital Marketing

Performance Marketing

B2B Sales

SAAS

Team Management

Public Speaking

Tools

Meta Ads Manager

Google Ads

Google Analytics

CRM platforms

Job description

Job Description :

Head of Marketing Live Events & Festivals

Location: Manchester City Centre (on-site)

Salary per annum (dependent on experience)

Hours: Full-time 9:0017:30 Monday to Friday (weekend work required for events; midweek days off provided post-event weekends)

Contract: Permanent

Holidays: 28 days per year (including public holidays)

Benefits: Annual bonus professional development opportunities access to industry conferences and events company socials casual dress code complimentary entry to festivals and additional midweek rest days after event weekends.

The Role

The Head of Marketing will oversee the end-to-end development and execution of marketing strategy across all festivals and event brands. Working closely with company Directors you will lead a talented in-house marketing team and external agencies to deliver impactful data-driven campaigns that grow audiences build brand equity and drive revenue.

This is a senior leadership position requiring a balance of creative vision commercial insight and operational excellence. You will be responsible for shaping the brand narratives ensuring campaigns connect authentically with audiences while achieving measurable business results.

Key Responsibilities

• Lead and implement the full marketing strategy across digital social outdoor print PR and partnerships.
• Develop integrated campaign calendars aligned with ticketing announcements and partner activations.
• Oversee campaign planning ensuring budgets timelines and deliverables are achieved.
• Build and maintain strong distinctive brand identities and tone of voice across all events.
• Manage mentor and grow the internal marketing team to deliver excellence and innovation.
• Coordinate external agencies (PR media buying creative paid social) to ensure cohesive execution.
• Lead digital marketing initiatives including paid media CRM influencer partnerships SEO and email marketing.
• Monitor and analyse campaign performance metrics providing insights and reports to senior leadership.
• Identify and develop new brand partnerships sponsorships and growth opportunities.
• Represent the company at key industry events conferences and networking forums.

Candidate Profile

• Proven success leading marketing for major festivals events or entertainment brands (essential).
• Strong experience managing six-figure marketing budgets and delivering ROI-driven outcomes.
• Deep understanding of UK music culture digital marketing trends and the live events landscape.
• Exceptional skills in brand storytelling audience engagement and campaign strategy.
• Demonstrated ability to manage and inspire high-performing creative and marketing teams.
• Commercially astute with a results-oriented approach.
• Excellent communication leadership and stakeholder management skills.
• Comfortable working under pressure in a fast-paced dynamic environment.
• Flexibility to travel and work on-site at events across the UK.

Experience & Skills

• Minimum 5 years in a senior marketing role within the festival live events or entertainment sector.
• Expertise in digital marketing brand strategy PR and media planning.
• Proficiency with Meta Ads Manager Google Ads Google Analytics and CRM platforms.
• Strong reporting analytical and presentation skills.

Work Arrangement

This is a primarily on-site position based in Manchester City Centre. Travel to event sites festivals and partner meetings is required. Hybrid working options may be considered following a successful probation period.

Key Skills

Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation

Employment Type: Full Time

Experience: years

Vacancy: 1

Yearly Salary Salary : 40000 - 60000