Head of Marketing - Events

Aspire; Camden Town; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading international events company is seeking an experienced Head of Marketing to take ownership of the marketing strategy for high-profile conferences and exhibitions. This role requires proven success leading B2B marketing campaigns, strong leadership skills, and the ability to generate audience growth and ROI. Ideal candidates will have a background in event marketing, particularly in the commodities or energy sectors.

Qualifications

• Proven success in leading marketing for large-scale B2B conferences, summits, or exhibitions.
• Strong leadership skills with experience managing both generalists and marketing specialists.
• A track record of delivering audience growth and measurable ROI through multi-channel marketing.

Responsibilities

• Lead the end-to-end marketing strategy for a portfolio of flagship international events.
• Design and deliver integrated, multi-channel campaigns across email, digital, social, content, PR, and partnerships.
• Drive audience acquisition and lead generation.

Skills

Event marketing strategy

B2B marketing

Digital marketing

Leadership

CRM systems

Job description

Overview

Head of Marketing - Conferences, Summits & Exhibitions

Location: London (Hybrid: 4 days office / 1 day remote)
Salary: Competitive + additional earning potential

I am seeking an experienced event marketing professional to take ownership of the strategy and execution for a portfolio of high-profile exhibitions, summits, and award shows. This is a pivotal leadership role where you will combine strategic vision with hands-on execution to drive audience growth, lead generation, and brand impact across new and established events.

This is a senior-level opportunity with an international events company, ideal for someone with a background in energy, commodities, or large-scale B2B events.

Responsibilities

• Lead the end-to-end marketing strategy for a portfolio of flagship international events
• Design and deliver integrated, multi-channel campaigns across email, digital, social, content, PR, and partnerships
• Drive audience acquisition and lead generation, working closely with sales and sponsorship teams
• Manage and inspire a team of marketing generalists, supported by in-house digital and content specialists
• Monitor and optimise campaign performance, ensuring KPIs and ROI targets are met
• Collaborate with production, delegate sales, tech, and data teams to deliver targeted, insight-led campaigns
• Oversee brand development for the events portfolio, ensuring consistency, creativity, and market influence
• Stay ahead of industry trends and competitor activity to keep campaigns innovative and competitive

Ideal Candidate

• Proven success in leading marketing for large-scale B2B conferences, summits, or exhibitions (commodities or energy sector experience highly desirable)
• Strong leadership skills with experience managing both generalists and marketing specialists
• A track record of delivering audience growth and measurable ROI through multi-channel marketing
• Strong knowledge of digital platforms, CRM systems, and data-driven marketing
• Commercially minded, collaborative, and confident working with senior stakeholders
• A strategic thinker who can roll up their sleeves and execute with precision

If you are ready to take the lead in shaping the marketing of world-class conferences and awards, apply now.

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