Head of Marketing, Brand & Insight

The Wildlife Trusts; East Midlands; On-site; GBP 35,000 - 1,000,000,000; Full time

Job summary

An environmental organization in the UK is seeking a Marketing Director to lead national engagement strategies for nature recovery. The ideal candidate will have extensive experience in marketing strategy delivery, focusing on income generation and analytical leadership. Key responsibilities include managing cross-functional teams and executing brand strategies to drive engagement. The position offers a full-time contract with a salary range of £35,001 to £999,999,999 and a commitment to diversity and accessibility in recruitment.

Qualifications

• Significant experience developing and delivering marketing strategy.
• Strong analytical thinker with expert use of audience insights.
• Expertise in scalable acquisition strategies and customer journey design.
• Leadership experience at a senior level (Director level or equivalent).

Responsibilities

• Designing and executing audience insights and brand strategy.
• Leading cross-functional teams to ensure cohesive brand messaging.
• Driving scalable acquisition strategies and developing customer journeys.
• Delivering income generation targets through innovative marketing campaigns.

Skills

Digital Marketing

Performance Marketing

B2B Sales

Marketing

SAAS

Customer Acquisition

Multichannel Marketing

Team Management

Public Speaking

Lead Generation

Job description

Office Details

Office location: Newark, Nottinghamshire

Office opening days: Tuesdays to Thursdays

Working hours: 35 hours per week (Full Time)

Contract type: Permanent

Closing date for applications: 11 January 2026

First interview: 29 January 2026

Second interview: 5 February 2026

About Us

The Wildlife Trusts are a grassroots movement of people from a wide range of backgrounds and walks of life who believe that we need nature and nature needs us. We have more than 944,000 members, over 38,000 volunteers, 3,600 staff and 600 trustees. Each of the 46 individual Wildlife Trusts is a place‑based independent charity with its own legal identity, formed by groups of people working together to make a positive difference to wildlife and future generations.

The Trusts are part of the Wildlife Trusts federation and the corporate member of the Royal Society of Wildlife Trusts, a registered charity founded in 1912 and a founding member of the IUCN. We are entering a critical decade where we must urgently reverse the loss of wildlife and put nature into recovery at scale to avoid climate and ecological disaster. This requires bold change in how we mobilise communities and partners.

About You

We are looking for a talented, data‑savvy individual to develop and lead our national marketing team, securing higher engagement and action from audiences in support of nature’s recovery. The postholder will provide strategic direction and operational leadership across the Trust’s audience insights programme, brand framework development and the delivery of our marketing and digital fundraising plan.

Key responsibilities include:

• Designing and executing audience insights and brand strategy at national scale
• Leading cross‑functional teams, including PR, communications, design, social media, and content creators to ensure cohesive brand messaging
• Driving scalable acquisition strategies and developing customer/supporter journeys
• Delivering income generation targets through innovative marketing campaigns
• Providing analytical leadership and a passion for design and copy

Required qualifications and experience:

• Significant experience developing and delivering marketing strategy with a proven track record of income generation
• Strong analytical thinker with expert use of audience insights
• Expertise in scalable acquisition strategies and customer journey design
• Experience leading cross‑team collaborations across PR, marketing communications, design and digital channels
• Leadership experience at a senior level (Director level or equivalent)

Key Skills

• Digital Marketing
• Performance Marketing
• B2B Sales
• Marketing
• SAAS
• Growing Experience
• Customer Acquisition
• Multichannel Marketing
• Affiliate Marketing
• Team Management
• Public Speaking
• Lead Generation

Required Experience

Director

Employment Details

Employment type: Full-Time

Experience: Years

Vacancy: 1

Yearly Salary: 35,001 - 999,999,999

Equity, Diversity and Accessibility

The Wildlife Trusts value passion, respect, trust, integrity, pragmatic activism and individual diversity. We actively encourage applications from under‑represented groups, including minority backgrounds and people with disabilities. As a Disability Confident employer we offer interview adjustments where needed and are committed to inclusive recruitment practices.

RSWT is committed to safeguarding and promoting the welfare of children and adults at risk. Applicants are required to undergo checks with past employers and Disclosure and Barring Service checks where applicable.

Applicants may not be considered if their application appears to have been fully generated using generative AI tools.