Head of Marketing (B2B)

Kin Collective Recruitment; Cambridgeshire and Peterborough; On-site; GBP 125,000 - 150,000; Full time

Job summary

A recruitment agency specialized in marketing roles is seeking a Head of Marketing to lead strategies for an innovative technology company. The role requires extensive B2B and B2G marketing experience, strong brand management skills, and the ability to drive demand generation. Candidates should be capable of mentoring marketing teams and executing multi-channel campaigns. This full-time, on-site role is based in Cambridge and offers opportunities for travel.

Qualifications

• Proven track record in senior-level B2B and B2G marketing within a technology environment.
• Strong expertise in public relations and brand management.
• Excellent presentation and communication skills.

Responsibilities

• Develop and deliver a strategic, multi-channel marketing plan.
• Oversee and execute marketing campaigns across various platforms.
• Drive thought leadership initiatives and manage budgets effectively.

Skills

B2B marketing

B2G marketing

Public relations

Brand management

Data-driven decision-making

Stakeholder engagement

Digital marketing best practices

Leadership

Education

Degree and recognized marketing qualification

Tools

CRM systems

SEO

Job description

Overview

We are seeking a dynamic and visionary Head of Marketing with proven B2B and B2G (Business to Government) experience to lead marketing strategy and drive growth for an innovative technology organisation.

This is a hands-on, strategic role for a senior marketing leader who thrives on shaping brand positioning, driving demand generation, and leading high-performing teams. If you’re passionate about building brand visibility, strengthening PR impact, and developing innovative multi-channel campaigns, this could be the perfect next step in your career.

Responsibilities

• Develop and deliver a strategic, multi-channel marketing plan aligned with business growth objectives.
• Oversee and execute marketing campaigns across PR, events, digital, content, product marketing, and internal communications.
• Build and protect the company’s brand reputation, ensuring messaging is compelling, consistent, and influential across all platforms.
• Drive thought leadership initiatives, PR campaigns, and analyst relations to enhance visibility in B2B and B2G markets.
• Lead demand generation campaigns, turning thought leadership into qualified leads for the sales team.
• Monitor and analyse market trends, competitors, and campaign ROI to optimise strategy.
• Manage marketing budgets effectively and develop strong partnerships with agencies and media partners.
• Lead, mentor, and develop a talented marketing team, fostering innovation and collaboration.
• Represent the business at key trade events, conferences, and external engagements.

What We’re Looking For?

• A degree and recognised marketing qualification.
• Proven track record in senior-level B2B and B2G marketing within a technology-focused environment.
• Strong expertise in public relations, brand management, and creating compelling messaging for diverse audiences.
• Analytical mindset with experience in data-driven decision-making and ROI analysis.
• Skilled in stakeholder engagement, with the ability to influence at all levels.
• Proficient in CRM systems, analytics, SEO, and digital marketing best practices.
• Experience managing budgets and leading marketing teams.
• Excellent presentation, communication, and organisational skills.
• Ability to travel occasionally (UK and international).

Why Apply

This is a fantastic opportunity to join a fast-growing, innovative technology company with a global reach. You’ll have the autonomy to shape strategy, elevate the brand, and lead a talented team, all while working at the forefront of mission-critical technology solutions.

Location: On-site, Cambridge (5 days a week)

Some UK and international travel required

This role is based full-time on-site in Cambridgeshire based offices. It’s best suited to candidates based in Cambridge, Ely, St Ives, Huntingdon, Royston, Newmarket, Peterborough or other areas within Cambridgeshire and the surrounding counties. A full UK driving licence and access to a vehicle will be required, as occasional travel (including international) forms part of the role.

Kin Collective Recruitment specialises in marketing, brand, product, creative, digital, and communications careers across the UK, connecting ambitious people with companies that value their talent.

Please include your current or preferred location, salary expectations, and notice period when applying. CVs in Microsoft Word format are preferred (avoid textboxes or images to ensure accurate matching).

We are committed to equality, diversity, and inclusion, actively promoting diversity across all minority groups to create workplaces where everyone feels valued, respected, and empowered.

Kin Collective Recruitment Ltd is acting as a recruitment agency for this vacancy in accordance with the Employment Agencies and Employment Business Regulations.