Head of Marketing

CHARITY PEOPLE; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A well-established membership organization in London is seeking an Interim Head of Marketing for a 12-month contract. This role involves developing a new marketing strategy and transitioning the organization to a marketing-centric approach. The ideal candidate will have senior marketing leadership experience and a collaborative leadership style. This is a unique opportunity to make a lasting impact within the organization while working in a hybrid environment.

Qualifications

• Proven experience in strategic marketing roles.
• Ability to inspire teams and work with stakeholders.
• Familiarity with the membership sector preferred.

Responsibilities

• Develop a new marketing strategy for the organization.
• Shift the approach to a marketing-centric function.
• Collaborate with the CEO to enhance brand positioning.

Skills

Senior marketing leadership experience

Data-driven decision making

Collaborative leadership

Job description

Interim Head of Marketing (12-Month Contract) with well-established Membership Association

Location: Hybrid - London, 2-3 days from their Blackfriars office.
Contract: Interim, 12 months FTC

Our client is one of the UK's largest membership organisations, with over 400,000 members and 1,000+ local groups. Each branch offers opportunities for people in later life to learn, share skills, and connect for fun. At the heart of this movement is the national charity supporting local communities, raising awareness, and championing positive ageing and lifelong learning.

The Opportunity

For the first time, our client is recruiting a Head of Marketing and looking for you to create a new dedicated marketing strategy to transform how the organisation engages with members, partners, and the wider public. This newly created interim role is perfect for a commercially minded Marketing Strategist who thrives on building something from the ground up.

You’ll lead the development of the new marketing strategy, shifting the organisation from a communications-led approach to a marketing-centric function. Working closely with the CEO and senior leadership team, you’ll shape brand positioning, drive audience engagement, and lay the foundations for long‑term awareness rialisng and membership growth.

What We’re Looking For

• A strategic thinker with proven experience in senior marketing leadership roles.
• Someone who can combine creativity with data‑driven insight to deliver measurable impact.
• A collaborative leader who can inspire a small team and work effectively with volunteers and stakeholders.
• Experience from the membership sector is desirable, but not essential.

Why Join?

This is a unique chance to make a lasting impact on one of the UK's most respected movements. You’ll have the freedom to innovate, influence, and create a marketing blueprint that will shape our clients future.

Application Process

There are three bespoke questions to answer once short‑listed, so there is no need to write a cover letter.

Deadline: 9am, Wednesday, 10th December 2025
Interviews: w.c. 15th December 2025

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.