Head of Marketing

Bromcom Computers Plc; Bromley; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading education technology provider in Bromley is seeking an experienced Head of Marketing to oversee demand generation, brand development, and go-to-market strategies. This leadership role involves managing a high-performing team, driving alignment across departments, and ensuring consistent brand messaging to enhance customer engagement and retention. Strong analytical skills and a collaborative approach are essential for this position.

Qualifications

• Experience leading a marketing team and developing marketing strategies.
• Track record of driving brand development and demand generation.
• Ability to analyze performance metrics and drive data-driven changes.

Responsibilities

• Lead the marketing team across various channels including digital and content.
• Own and implement customer acquisition and retention marketing strategies.
• Report on marketing performance metrics and drive necessary changes.
• Collaborate with cross-functional teams to ensure alignment on messaging.

Skills

Marketing strategy development

Leadership

Data-driven decision making

Brand development

Cross-functional collaboration

Job description

Bromcom is a market leading UK cloud based integrated Management Information System (MIS) & Finance provider offering a One Stop Shop for schools, academies and Local Authorities. We are a family-owned business and are passionate about the core values on which the business has been built; loyalty, honesty, and offering true value to the education sector.

We’re looking for an experienced, forward-thinking Head of Marketing to lead our demand generation, brand development and GTM strategies, working closely with sales operations and channel lead to support scalable, data-driven growth.

Role purpose

This is a pivotal leadership role to develop the marketing strategy and drive brand presence and lead generation. You’ll manage a high-performing marketing team, oversee marketing performance, lead GTM campaigns, and drive alignment between marketing, sales, product and customer success.

Job requirements

Marketing Leadership

• Lead, develop and inspire the marketing team across content, digital, events, brand, and product marketing
• Own and deliver the marketing strategy for customer acquisition, engagement and retention across schools, MATs, local authorities in the UK; with potential for deal-based marketing in overseas territories
• Champion the Bromcom brand across touchpoints, ensuring consistent, compelling and audience-relevant messaging
• Oversee the content calendar and campaign roadmap to align with product launches and market opportunities
• Develop and deliver strategic PR and thought leadership, enhancing Bromcom’s profile as a trusted partner in education

Data & Performance

• Report on key performance metrics across marketing, driving insights into what’s working and what needs change
• Own lead scoring, segmentation and lifecycle management strategies
• Ensure marketing activities deliver measurable ROI and contribute to business targets

Strategic Collaboration

• Act as a key contributor to commercial strategy and cross-functional planning alongside senior leadership
• Collaborate closely with Product, Customer Success and Support teams to ensure alignment on messaging, customer journeys and feedback loops
• Represent marketing in internal and external meetings, partner events and executive briefings
• Coordinate internal alignment on PR and messaging, ensuring consistency across departments by gathering input, consolidating feedback, and communicating final narratives to all relevant stakeholders.

Reports to Chief Growth Officer with 4 direct reports.