Head of Growth Analytics

Crypto.com; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

A leading fintech company in Greater London seeks a Head of Marketing Intelligence to lead marketing measurement and analytics. The role involves building scalable attribution frameworks, advancing predictive models, and deploying AI-driven solutions. Candidates should have a proven track record in analytics, expertise in various modelling techniques, and strong leadership skills. This senior position will directly impact company growth, guiding data-driven decisions and marketing strategies.

Qualifications

• Proven operational track record in analytics and data science.
• Expertise in Attribution modelling and Marketing mix modelling.
• Strong background in data governance and compliance.

Responsibilities

• Define and own the marketing intelligence roadmap.
• Lead the design and deployment of multi-touch attribution.
• Develop and maintain high-impact dashboards in Tableau.

Skills

Analytics expertise

Data science

Leadership

Communication

Tools

AppsFlyer

Databricks

Google Marketing Platform

Google BigQuery

Tableau

Job description

We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.

Responsibilities

Leadership & Strategy

• Define and own the marketing intelligence roadmap.
• Build and lead a high-performing team of analysts, engineers, and data scientists.
• Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions.

Measurement & Modelling

• Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches.
• Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality.
• Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy.

AI, GenAI & Automation

• Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation.

AI & GenAI Use Cases

• Automated campaign insights (“explain spend efficiency by channel in natural language”).
• Dynamic customer journey clustering to identify emerging cohorts.
• Generating personalized marketing narratives and creative testing at scale.
• Build a culture of automation where insights flow seamlessly into marketing strategy and execution.

Data Infrastructure & Governance

• Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.
• Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations.

Reporting & Insights

• Develop and maintain high-impact dashboards in Tableau.
• Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives.
• Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity.

Requirements

• Proven operational track record in analytics and data science, with extensive experience in marketing measurement.
• Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics
• Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuerySQL and Tableau
• Strong background in data governance, compliance, and privacy frameworks.
• Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations.
• Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred.