Head of Global Brand

INST OF CHARTERED ACCOUNTANTS; City Of London; Hybrid; GBP 72,000 - 85,000; Full time

Job summary

A leading professional organization in London is seeking a Head of Global Brand on a maternity cover basis for 12 months. This full-time role offers hybrid working and an annual salary of C£85,000. The successful candidate will lead brand strategy development, manage brand assets, and drive brand visibility in the accountancy profession. Strong leadership, stakeholder management, and budget management skills are essential. Join an inclusive workplace with extensive training and diverse employee benefits.

Benefits

Training and development opportunities

Flexible working arrangements

Gym discounts

Pension plan

Season ticket travel loans

Health and dental plans

Qualifications

• Proven experience in shaping and leading global brand identity.
• Ability to oversee brand asset management and market research.
• Experience in managing multi-stakeholder organizations.

Responsibilities

• Direct the brand strategy and enhance reputation in the accountancy profession.
• Champion the alignment of brand with organizational vision and values.
• Nurture talent and drive performance within the team.

Skills

Leadership

Stakeholder management

Brand strategy development

Commercial acumen

Budget management

Education

Degree or equivalent

CIM qualifications (preferred)

Job description

Head of Global Brand

London, Moorgate

Hybrid working available

Maternity Cover for 12 Months

Full Time

C£85,000pa

Join our team

Are you an accomplished leader with a track record in shaping and leading global brand identity for large established organisations? ICAEW is seeking a Head of Global Brand to direct our brand strategy and enhance our reputation in the accountancy profession and beyond.

You will champion the ongoing development and evolution of ICAEW’s brand, ensuring alignment with organisational vision and values. Naturally, you will use your extensive experience in leading and developing premium brands, understanding cultural and global nuances, and delivering successful brand strategies across markets, channels, and platforms. You will oversee the management of all brand assets, guide market research projects, and drive brand support for communications, events, and partnerships.

Your strong stakeholder management abilities and capacity to collaborate and influence at a senior level are essential, as is your commercial acumen and budget management skills. You’ll bring experience of multi‑stakeholder organisations, creative agency oversight, and critical evaluation of brand communications. As an inspiring team leader, you’ll nurture talent and drive performance, ensuring ICAEW’s brand has premium positioning globally. A degree or equivalent, ideally with CIM qualifications, is preferred.

If you’re interested in shaping our brand today and for the future, we’d love to hear from you.

Why work for us?

We want you to enjoy your work and flourish in your role.

Our working environment is friendly and supportive, and we encourage everyone to understand personal differences and treat each other with respect.

We are a diverse organisation, employing skilled and motivated people from all backgrounds and helping them to reach their full potential, through training and development.

Sustainability is important to us, and we work hard to reduce our carbon footprint, whether that’s in our buildings through lighting and heating, or encouraging staff to recycle and reduce paper consumption.

Our employee benefits include:

• A substantial suite of training and development
• Flexible working arrangements
• A generous benefits package which includes gym discounts, pension plan, season ticket travel loans and health and dental plans

We are a disability confident employer.