Head of FanReach (Programmatic Lead)

Better Collective; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading iGaming media group is seeking a Head of FanReach / Programmatic Lead in London to drive growth in programmatic business. The ideal candidate will develop advertising strategies, manage client operations, and leverage first-party data for effective audience targeting. Strong communication skills and extensive experience in the programmatic media sector are essential. This role offers flexibility and the opportunity to work in a hybrid environment.

Qualifications

• 8+ years of experience in programmatic/media, ideally in agency or publisher trading desks.
• Hands-on DSP experience with strong measurement knowledge.
• Proven ability to manage reseller partnerships.

Responsibilities

• Develop and execute programmatic strategies for advertisers.
• Define and package audiences using first-party data.
• Lead agency operations across multiple channels.

Skills

Programmatic/media experience

DSP experience (TTD, DV360)

Monetisation of first-party data

Agency operations experience

Strategic thinking

Excellent communication skills

Familiarity with iGaming or sports

Knowledge of ad fraud and brand safety

Interest in sports betting

Job description

Job description

Better Collective is a leading iGaming media group that improves the sports betting & gaming experience for bettors across the world. Through innovative technologies, trusted platforms, and data‑driven products we create a transparent and safe environment for users and a high‑value environment for advertisers.

Overview

We are now seeking a Head of FanReach / Programmatic Lead to drive the continued growth of our programmatic business and lead the commercial expansion of FanReach Better Collective’s first‑party audience proposition and specialist sports media agency.

Roles & Responsibilities

• Programmatic Media (Core Remit) – Develop and execute programmatic strategies to drive performance for advertisers. Manage end-to-end campaign setup, optimisations and reporting across DSPs. Translate client objectives into trading goals; deliver actionable insights from campaign data. Troubleshoot delivery issues, ensure smooth execution and generate ROI analysis. Collaborate internally to improve workflows and identify growth opportunities.
• FanReach Audiences (Data Proposition) – Define and package audiences using Better Collective’s publisher first‑party data. Build and maintain taxonomy of off‑the‑shelf segments and bespoke custom audiences. Set pricing strategies and optimise yield across data resellers. Support sales teams with enablement materials for data monetisation. Provide product feedback to enhance FanReach’s positioning as the leading sports‑specific data set.
• FanReach Agency – Lead agency operations including media planning, trafficking, optimisations and client reporting. Run omni‑channel campaigns across programmatic, social, CTV, DOOH, audio and PPC. Lead client servicing: onboarding, campaign reviews and performance calls. Partner with sales to design proposals and present FanReach solutions to sports and operator brands. Ensure campaigns deliver on both performance and brand‑building KPIs. Smart upselling of campaigns based on performance data and hitting KPIs.

Qualifications

• 8+ years of experience in programmatic/media, ideally agency‑side or publisher trading desks.
• Hands‑on DSP experience (TTD, DV360, Yahoo, etc.) and strong knowledge of measurement & attribution.
• Proven ability to monetise first‑party data and manage reseller/distribution partnerships.
• Experience with agency operations: ways of working, client leadership, media planning, campaign execution.
• Strategic thinker with commercial acumen able to package and position new products in‑market.
• Excellent communication skills; confident presenting to C‑level stakeholders.
• Familiarity with iGaming, sports or entertainment sectors is a plus.
• Knowledge of ad fraud, viewability, brand safety and how they are measured and managed in the programmatic landscape is useful.
• Interest in sports betting is useful.

Location

Location preference is within one of Better Collective’s Europe Offices (ideal candidate in London). Location can be flexible for the right candidate. Working hours may require evenings working with a US and international market.

Application Deadline

Start date: As soon as possible. We are looking forward to hearing from you as soon as possible.

Questions

If you have any questions about the position, please write to the Director of Operations (Paid Media) Ryan Barnett.

Please do not send CV and cover letters to this address; inquiries only.

The Business

Better Collective is an international growth company working to give customers a better and more secure iGaming experience. Through our products we will create a more transparent and honest business. Our ambition is that quality and innovation must also apply to the iGaming industry and we are determined to set new standards and to take the lead in the market. We are a dynamic energetic and diverse workplace encouraging an open and informal tone, strong unity and high ambitions.

EQUAL OPPORTUNITY EMPLOYER

We are an equal opportunity employer and we take pride in being our true unconventional selves and treat each other with respect just as we would with friends. We know that every person matters and that diverse teams help us make better products for our users. We hire for cultural growth and welcome people of all ages, stories, nationalities, religions, backgrounds, ways of thought etc.

Hybrid

• London United Kingdom