Head of Enterprise B2B Marketing

Doctor Care Anywhere; Greater London; Hybrid; GBP 90,000; Full time

Job summary

A leading health tech firm in Greater London is seeking a proactive Lead Generation Specialist. The successful candidate will own the lead generation process, engage directly with clients, and report to senior leadership. The role requires experimentation with various channels and a hands-on approach to executing marketing strategies. Benefits include a competitive salary, hybrid work options, and opportunities for professional development. If you thrive in a dynamic environment with a focus on accountability, this role is for you.

Benefits

Doctor Care Anywhere subscription

Company Bonus

25 Days Holiday + Bank Holidays

Birthday Day Off

Buy up to 5 days of additional annual leave

Charity Days

Enhanced Maternity and Paternity Pay

Bike2Work Scheme

Cross-Team Collaboration Opportunities

Hybrid Working

Development Opportunities

30-Day Work Abroad Allowance

Qualifications

• Proven lead generation channels for complex B2B sales.
• Ability to run customer discovery interviews.
• Hands-on execution in building sales processes.

Responsibilities

• Lead end-to-end lead generation.
• Generate qualified meetings for Sales Directors.
• Build and optimize lead nurture infrastructure.

Skills

Channel experimentation for enterprise buyers

Customer discovery and positioning

Hands-on execution

Stage-relevant experience

Commercially minded

Tools

HubSpot

Job description

Thanks for stopping by! We’re Doctor Care Anywhere:Doctor Care Anywhere Group plc (DCA) is the UK’s largest private provider of telehealth services. The Company works with insurers, healthcare providers and corporate customers to serve patients with a range of digitally enabled telehealth services on its proprietary platform.

DCA is committed to delivering the best possible patient experience and clinical care through digitally enabled, joined up, evidence‑based pathways. DCA’s strategic ambition is to be the UK market leader in digitally enabled primary care, helping to meet the health needs of patients and payors in a challenging and fast changing environment.

The role

We’ve built the tech and clinical infrastructure. Now we are focused on growing our enterprise pipeline. We have a handful of large clients who love us, but we need help generating qualified leads predictably, but testing whatever channels make sense for complex B2B healthcare buyers.

This means getting your hands dirty: writing sequences, building campaigns, running experiments, and hiring agencies/freelancers where needed. You’ll own lead generation end‑to‑end.

• Remuneration: £90,000 Per annum
• Work location: London office based (up to 2 days WFH)
• Application Deadline: 9am Friday 30th January 2026

Key Accountabilities / Responsibilities

First 90 days: Foundation work

• Interview our existing clients to understand who actually buys and why (ICP and JTBD research)
• Map the buying committee and decision process for insurers, PMIs, benefit providers, and large employers
• Translate what you learn into sharp positioning and messaging by segment
• Based on buyer insights, develop hypotheses about which channels might work (cold outbound, partnerships with brokers/consultants, LinkedIn, industry events, referrals)
• Pick 1‑2 channels to test first and build them yourself

Ongoing: Test, learn, scale

• Run experiments to find your first repeatable lead gen channel – could be cold outbound, partner referrals, content, events, whatever the evidence suggests will work for these buyers
• Generate qualified meetings for our Sales Directors
• Build and optimize the lead nurture infrastructure (HubSpot workflows, sequences, basic automation)
• Create the sales assets needed to close deals (pitch decks, one‑pagers, case studies) – but only what’s actually needed, not a content library
• Track what’s working, kill what isn’t, double down on what shows promise

Why You’ll Love Working Here

• You'll work directly with senior leadership – Report to our Chief Growth Officer, partner closely with our Sales Directors. Your work will directly impact revenue, not get lost in a marketing org.
• You'll build from scratch – No legacy systems or processes to navigate. You'll design the lead gen function the right way from day one.
• Real ownership – We need someone who can figure things out independently. If you’re someone who needs constant direction, this isn’t the role. If you’re energized by autonomy and accountability, you’ll thrive.

You Don’t Need All of These

• Channel experimentation for enterprise buyers – You’ve found and proven lead gen channels for complex B2B sales. You’re hypotheses‑driven: you talk to buyers, form opinions about what might work, test fast, and follow the evidence. Whether that’s cold outbound, partnerships, events, or something else.
• Customer discovery and positioning – You can run JTBD interviews, extract real insights, and translate them into messaging that resonates. You understand the difference between what buyers say they want and what actually drives decisions.
• Hands‑on execution – You’re comfortable building whatever channel you test yourself. Writing cold emails, setting up HubSpot workflows, designing partnership programs, creating sales decks. You don’t need a team to ship work.
• Stage‑relevant experience – You’ve taken a channel from experimental to working at a B2B company with complex, committee‑based sales. Ideally you’ve done this in healthtech, SaaS, or another regulated industry where buyers move slowly and care about compliance.
• Commercially minded – You understand enterprise sales cycles. You know the difference between a lead and a qualified opportunity. You can work productively with sales without needing to own the entire funnel.

Benefits

• 👩⚕️Doctor Care Anywhere subscription: For you and 5 of your loved ones, Get ready to enjoy health consultations on the go!
• 💰Company Bonus: We love rewarding our team for their dedication and achievements.
• 🏝️25 Days Holiday + Bank Holidays: You’ve earned it! Enjoy time off to recharge, explore, and make incredible memories.
• 🎁Birthday Day Off: Go and celebrate however you like!
• 🧘♂️Buy up to 5 days of additional annual leave (FTE)as part of our focus on health and wellbeing
• 🌈Charity Days: Join us in giving back to the community! We’re all about making a difference together.
• 👶Enhanced Maternity and Paternity Pay: We’ve got your back with extra support during this special time.
• 🚴Bike2Work Scheme: We love an eco‑friendly commute!
• 🌐Cross‑Team Collaboration Opportunities: Join the fun in our autonomous work environment with plenty of chances to collaborate and shine.
• 🏡Hybrid Working: Anagileandautonomoushybridworkenvironment.
• 🚀Development Opportunities Get ready to grow, learn, and make strides in your career!
  🌍 30-Day Work Abroad Allowance Take your laptop overseas and work for up to 30 days a year.

Doctor Care Anywhere is an equal opportunity employer. We’re committed to creating an inclusive environment for all employees.

Doctor Care Anywhere is committed to safeguarding and promoting the welfare of its patients and expects all Colleagues to share this commitment. This post is subject to satisfactory DBS and reference checks.